MELT

28/02/2024

Here’s how you can convince your CCO (or CFO) to send more entries. It’s our way of giving back.
For all Regional Agencies, Independent Agencies, Production Houses, Digital agencies and Networks - check this out.
Entries for KCA 2024 are now open! Know more at the link in our bio.

22/02/2023

“2023 is really about navigating the new wave of AI and the Metaverse.”

Rohit Dadwal (MD, MMA APAC) shares a playbook for marketers and explores the impact of new technology, and more in a chat with Suresh Venkat.

Watch the conversation now at readytomelt.com

10/02/2023

Today's
1. Nitin Mantri elevated to Regional MD - APAC at Avian WE
2. Wunderman Thompson South Asia makes senior appointments for planning team
3. McCann Worldgroup roup names Sambit Mohanty & Souvik Datta to lead Delhi unit
4. Ektaa R Kapoor & Shobha Kapoor exit ALTBalaji
5. Omnicom Media Group Q4 net income grows 3.3%

Meanwhile, Ektaa R Kapoor & Shobha Kapoor exit Alt Balaji.

18/05/2022

Today's
1. Laqshya PR introduces NewsCoverage.in
2. BCW India Group and Whitekettle Consulting launch CSP+
3. Kantar Marketplace starts “Link AI for Digital”
4. Chingari launches new in-app feature 'Audio Room'
5. D&AD Awards 2022: 37 shortlists for Indian entrants

https://www.readytomelt.com/melt-update-18-may-laqshya-pr-introduces-newscoverage-in-and-more/

Meanwhile, Kantar has announced that Link AI for Digital, an AI-powered ad testing solution.

18/05/2022

"Our customer today is getting younger and younger."

Hyundai India's Tarun Garg (Director - Sales, Marketing & Service) on marketing to younger customers, EVs, the future of ICE, and "Beyond Mobility", in a chat with Suresh Venkat

Watch at readytomelt.com

Here is a snippet.

16/05/2022

Today's
1. SEBI suggests no celebrity endorsement for the crypto industry
2. Swiggy acquires Times Internet's Dineout
3. Wunderman Thompson Mumbai appoints Anurag Tandon as Managing Partner
4. Pause On Hiring & More At Twitter
5. Cannes Lions 2022 has nine Indians on shortlist jury panel

https://www.readytomelt.com/melt-update-16-may-sebi-suggests-no-celebrity-endorsement-for-the-crypto-industry-and-more/

Meanwhile, Swiggy has announced the acquisition of Dineout from Times Internet.

14/05/2022

This week on Melt:

Hyundai India's Tarun Garg (Director - Sales, Marketing & Service) on "Beyond Mobility", EVs, marketing to Gen-Z customers & more, in a chat with Suresh Venkat.

+ Creative Picks feat. "Goal of the Century" by Hyundai BTS (방탄소년단)'s Rap Monster

Sat 1130am & Sun 1030am on WION + readytomelt.com.

12/05/2022

Today's
1. vivo is official sponsor for 2022 FIFA World Cup
2. Ayesha Ghosh and Titus Upputuru quit Taproot dentsu
3. BARC: Q1 ‘22 registers 443 mn seconds in Ad Volumes
4. Disney+ Hotstar crosses 50 mn subscribers
5. Walt Disney reports jump in subscriber count in streaming

https://www.readytomelt.com/melt-update-12-may-vivo-is-official-sponsor-for-2022-fifa-world-cup-and-more/

Meanwhile, Disney+ Hotstar crosses 50 mn subscribers

12/05/2022

Insights on the consultancy business model, B2B & B2C brands, case studies and more.

Ogilvy Consulting and Ogilvy UK's Rory Sutherland and Ella Jenkins talk behavioural science and more with Suresh Venkat in a comprehensive chat.

Watch now at readytomelt.com

Here's a snippet.

10/05/2022

Today's
1. Instagram begins testing NFTs starting this week
2. P&G India to make brand advertisements accessible to people with impairments
3. Satinder Bindra joins Meta as Policy Communications Director APAC
4. Cheil India appoints Vikas Chemjong as CCO
5. e4m: Bhaskar Das quits Republic Media Network

https://www.readytomelt.com/melt-update-10-mayinstagram-begins-testing-nfts-starting-this-week-and-more/

Meanwhile, Cheil India, has appointed Vikas Chemjong its new chief creative officer (CCO).

09/05/2022

Today's
1. Essence APAC CEO T Gangadhar moves on
2. Shoppers Stop ropes in Sanya Malhotra
3. ZEE5 unveils content slate for 2022 with 80+ titles
4. Indigo Consulting appoints Ruchika Tandon
5. S4 Capital Results FY2021: Billings Increase 99.4%

https://www.readytomelt.com/melt-update-9-may-essence-apac-ceo-t-gangadhar-moves-on-and-more/

Meanwhile, ZEE5 has unveiled their blockbuster content slate for 2022 with 80+ titles

09/05/2022

Creative Picks | Zepto, Alpro, and Tesco UK

https://www.readytomelt.com/creative-picks-9-may-zepto-alpro-and-tesco-uk/

Let’s get ready to melt with this week’s Creative Picks featuring work from Zepto, Alpro, and Tesco UK.