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MSMA is leading the change in India’s DOOH space, transforming campaigns into immersive brand experiences

Mittle Sons Media Associates LLP (MSMA) - An Integrated OOH solutions agency. Established in the year 2013, MSMA has facilities set-up in top 7 cities of India having full-fledged offices in Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Cochin & Satellite offices in Pune, Ahmadabad, Lucknow, & Chandigarh with a comprehensive staff of 60 hard core OOH professionals. MSMA is continuously instrumental in building effective brand awareness for its clients through its well-knit network with various associates across country and has delivered impeccable OOH & Mall campaigns with cutting-edge execution, comprehensive coverage, and structured monitoring and price competitiveness

11/09/2026

Christopher Nolan's The Odyssey released, and District wanted every seat booked before opening weekend.

Their campaign didn't stay on a poster. It followed moviegoers through Phoenix Palladium, escalators, corridors, the atrium, don't leave it to chance.

Got a release coming up? Let's talk timing. msma.co.in

10/09/2026

Some campaigns aren't selling a product. They're starting a conversation.

Rustomjee's message on family found its place at Phoenix Palladium, right where people pause and actually read.

Talk to us about your next campaign. msma.co.in

09/09/2026

One G-Shock campaign. Two malls, same energy, same scale.

msma.co.in

04/09/2026

Nykaa's Hot Pink Sale didn't sit on one screen.

It followed shoppers through Phoenix Palladium, escalators, corridors, the facade itself.

See where your brand fits. msma.co.in

02/09/2026

A day in the city touches more places than we notice, the mall, the store, the screen above the escalator.

MasterCard's July campaign showed up at all of them, Phoenix Marketcity, Phoenix Palladium.

Same city. Every stop.

Want your campaign at Mumbai's most prominent addresses? Book your slot at msma.co.in

31/08/2026

Sports brands need attention while people are still moving, not scrolling.
Decathlon's screens followed the shopper's actual path through Phoenix Marketcity, escalators, corridors, the atrium, wherever the footfall naturally flows. Real sport content, in front of a real audience, in real time.

Want your brand seen where movement already happens? Talk to us. msma.co.in

26/08/2026

Visible from the street, before footfall even enters the mall.
The entire wall is the brand's, uninterrupted.
YSL is currently running this format across MSMA's network.
BUILT FOR BRANDS THAT BELONG HERE
msma.co.in

24/08/2026

A green wall. Three screens. One idea: hydration works best when it's built in, not just applied.
For CeraVe, MSMA placed the campaign inside a living wall at Mall of Asia, where footfall naturally slows to take it in.
Sometimes the best media placement borrows logic from the product itself.
msma.co.in

21/08/2026

Presence, not placement.
Meta's campaign at Phoenix Palladium wasn't confined to one screen. It moved through the plaza, the corridors, the atrium, wherever shoppers naturally paused or passed by.

That's what a full mall media presence looks like. Talk to us. msma.co.in

19/08/2026

Still deciding between another billboard and actually being where your customers already are?

Seven brands didn't wait to find out. Tissot, H&M, Decathlon, Popeyes, Azorte, Life Style and SS Beauty are all live on MSMA screens inside Phoenix Marketcity right now, same mall, same footfall, same audience your brand is trying to reach.
If they're already in, what's holding you back?
Talk to us. msma.co.in

Address

15 A, Everest Building, 156 Tardeo Road
Mumbai
400034

Opening Hours

Monday

10am - 6am

Telephone

022-23546611

Website

http://www.msma.co.in/

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