Procam International is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and Live television programming
In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. At a time when sports was considered the private domain of Federations, who ran it as their personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in. Procam International is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and Live television programming. Procam has based its corporate philosophy on an open culture, with an emphasis on values and integrity, uncommon in today's Machiavellian world. These prestigious events have elicited player participation of the highest calibre, as well as huge public interest. The Standard Chartered Mumbai Marathon, the Airtel Delhi Half Marathon and the TCS World 10K in Bangalore are three of the most prestigious distance running events in the world. They are accredited by the Association of International Marathons (AIMS) and certified by the International Association of Athletic Federations (IAAF) as Gold Label events. This has established Procam International as the leading sports events creator in India. Its professionalism, attention to detail and dedication, has won it the faith of its sponsors and partners.
