07/06/2026
Some ideas refuse to stay in a brief. š¬
Our co-founder Priti Nair has spent 30+ years making brands feel human. But when a story about identity, love, and acceptance walked into her head, she didnāt write a campaign. She wrote a film.
ą¤¬ą¤¾ą¤Ŗą„ą¤Æą¤¾ (Baapya), a Marathi film about a trans man, a fisherman husband, and a son caught between two worlds, is her original idea. And itās in cinemas now.
Because great advertising and great cinema need exactly the same thing: the courage to be human.
Proud of you, Priti. š§”
šļø Now playing in theatres near you.
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