Lodestar UM

Lodestar UM A people-first, intelligence-driven global network empowering brands to their full potential.

Meet Zunera Shaikh, our latest addition in Mumbai! From her very first day, we’re making sure each onboarding is warm, w...
15/10/2025

Meet Zunera Shaikh, our latest addition in Mumbai! From her very first day, we’re making sure each onboarding is warm, welcoming, and memorable. The best part of growing our Lodestar UM family? Seeing new faces settle in and shine!
Drop a ‘welcome’ for Zunera in the comments!

Celebrating the colors of Navratri and the victory of goodness this Dussehra with our Mediabrands family! Our teams from...
02/10/2025

Celebrating the colors of Navratri and the victory of goodness this Dussehra with our Mediabrands family! Our teams from Lodestar UM, Initiative Media and Rapport came together for an amazing Navratri party, complete with pot painting, dandiya decorating, and Garba.
Let's cherish these wonderful moments of togetherness and wish everyone a joyful Dussehra! May this festive season bring prosperity, happiness, and positivity to all.


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SAB Day Moments (Part 2/2): Inspiration, Ideas, and Togetherness!SAB Day continued over a shared lunch, inspiring Spotli...
26/09/2025

SAB Day Moments (Part 2/2): Inspiration, Ideas, and Togetherness!
SAB Day continued over a shared lunch, inspiring Spotlight speaker messages and a lively panel discussion—reminding ourselves why difference matters.
These moments capped a day when the entire team dedicated itself to culture, community, and creative boldness. Here’s to the highlights that make Lodestar UM more than just a workplace!

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Lodestar UM offices united for Stand Against Bland Day—stepping into a space filled with connection and creativity. From...
26/09/2025

Lodestar UM offices united for Stand Against Bland Day—stepping into a space filled with connection and creativity. From Mumbai to Gurgaon to Bengaluru, colleagues across teams brought the 3Vs to life with energising warm-ups, an in depth 3Vs workshop and the first round of learning and activities.

Swipe through for candid moments, team vibes, and the energy that kicked off our celebration!


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Lodestar UM’s “Battle of the Slogans” contest reached its climax on Stand Against Bland day yesterday, with teams in Mum...
26/09/2025

Lodestar UM’s “Battle of the Slogans” contest reached its climax on Stand Against Bland day yesterday, with teams in Mumbai, Bengaluru, and Gurgaon joining in with full enthusiasm.

Colleagues across offices submitted creative, original slogans—and the top entries earned exciting prizes!

Congratulations to our winners:

Mumbai: Zachariah Mathews, Vinayak Kurup, Angelina Thomas

Bengaluru: Shivam Tiwari, Riya Machado, Adithya Shetty

Gurgaon: Jakir Ansari, Kulanath Kaushik, Deepak Agrawal

Thank you to everyone who participated and made this contest an inspiring celebration of what it means to !


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25/09/2025

The wait is over—Stand Against Bland Day has arrived!

Our CEO, Aditi Mishra, sets the tone for today: standing against bland means refusing easy answers and leading with real difference. At Lodestar UM, we challenge indifference, break free from category norms, and make sure every brand lives in full colour—never blink, never blend.
Join us as we amplify nuance, celebrate complexity, and shape a future where brands and ideas never settle for safe or dull. Let’s celebrate Stand Against Bland!

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24/09/2025

Standing Against Bland goes beyond slogans—it's about how we seek out the details, rituals, and unique stories that set brands apart.
Today, hear from Lokita Rathod, Ankita Deshpande, and Priyanka Randhawa:
• Lokita celebrates the quirks and stories that not only grab attention but build true loyalty, reminding us that simplicity should highlight what’s unique—not make everything the same.
• Ankita is weaving “stand against bland” into our team DNA by asking every candidate how they’ve brought originality to their careers.
• Priyanka champions curiosity—focusing on big questions, reading patterns, and rejecting easy, black-and-white answers.
Watch their messages for inspiration on championing the different, every single day.

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23/09/2025

Stand Against Bland is about more than a philosophy—it’s a practice that our planners live every day.
Today, hear from Umaa, Zachariah Mathews, and Namita Sethi as they share candid reflections on what it means to bring colour, curiosity, and real difference into their work at Lodestar UM.

Their stories are reminders to look beyond the routine, question the expected, and champion new ideas that set us apart.

Watch the video and join us in celebrating a culture where every voice and ambition matters.



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22/09/2025

As our Stand Against Bland celebration continues, hear directly from our planners—Sreekanth U, Atul Kurlekar, and M Haridas—about what it means to think differently, act with meaning, and bring true colour to their work at Lodestar UM.
Their stories reflect a commitment to breaking patterns, leading with purpose, and pushing brands beyond the routine.
Watch the video and get inspired by their perspectives on creativity, difference, and making an impact that lasts.


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19/09/2025

Our Stand Against Bland journey at Lodestar UM continues!

Today, we’re proud to feature more voices from our team —M Murugan, Bhavesh Shah, and Raghubar Singh—as they share how they embrace difference, creativity, and Full Colour thinking in everything they do.

Their unique perspectives drive our Stand Against Bland philosophy, inspiring all of us to bring more meaning, courage, and character to our work.

Watch their video messages to see what SAB means through the eyes of our team.
Let’s continue to challenge the routine and colour outside the lines, together.

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18/09/2025

What does it mean to Stand Against Bland at Lodestar UM?
In the run-up to SAB Day, we asked some of our colleagues what this powerful idea means to them—how they bring colour, courage, and character to their work and brands every day.
Watch Vijayalakshmi Ramesh, Angelina Thomas, and Deepak Agarwal in these video messages as they share their personal inspiration and commitment to difference, creativity, and making a real impact.
Let’s Stand Against Bland—together!

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Lodestar UM’s planners are igniting a movement that’s set to transform!As we gear up for Stand Against Bland Day, creati...
12/09/2025

Lodestar UM’s planners are igniting a movement that’s set to transform!

As we gear up for Stand Against Bland Day, creativity is taking centre stage—with planners from every office crafting slogans that challenge the comfort zones, rewrite conventions, and put “difference” at the heart of everything we do. The SAB Day slogan contest isn’t just a fun activity—it’s a rallying call that celebrates the power of words, strategy and bold thinking that sets brands apart.

Here’s to every planner who is standing up, speaking out, and refusing to settle for bland. We can’t wait to see how your words reshape and inspire our journey!



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