21/07/2025
One of the best parts about what we do is watching a story come alive off the screen.
With The Fall Guy, we got to push the envelope further by turning a movie launch into real moments, fun collabs, unexpected partnerships and a celebration for the people who being out the magic of the movies behind the scenes.
From kicking things off with Mitron Bandra, where we turned a regular night into an unforgettable Karaoke Night packed with influencers, media personalities and movie lovers. Seeing that energy spill over onto social media, it was proof that the best associations are the ones that feel organic and entertaining.
Taking it a step further, we teamed up with Tinder India to run an in-app contest and host a premium screening for the winners. It was a fresh way to connect with a younger audience and give them an exclusive and personal experience into the ethos that “The Fall Guy” had created.
The movie Fall Guy, helped shine a light on some of the unsung hero’s on a movie set, the stunt coordinators. With a rising surge of dangerous and pulse surging action sequences in movie, we hosted a special screening for the Movie Stunt Artists Association in Mumbai. In line with the film’s spirit, this was our small way of celebrating the stunt performers who risk it all to bring action to life on screen. Making this experience more memorable was a heartfelt shoutout from an industry veteran in stunt coordination, Sham Kaushal.
It’s been a reminder that good PR isn’t just about generating buzz, it’s also about bringing people together in ways that feel real and memorable.
On to the next one.
Team
❤️
