03/10/2025
Here's presenting our latest TVC for Bank of Maharashtra's Zen Lyfe app launch, created entirely with the help of Generative AI. It’s not every day that you bring a Caveman into the world of digital banking, and at Eggfirst, we loved every moment of shaping this idea, from crazy brainstorming sessions to using Generative AI to perfect every frame. The result is a campaign that blends humour, creativity, and simplicity, and having it launched by Finance Minister Nirmala Sitharaman made it all the more special. Here's to achieving many more milestones and continuing to grow, one campaign at a time!
Bank of Maharashtra