Campaign India

14/04/2025

Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection

Read more at: https://www.campaignindia.in/article/shaadi-skins-and-synergy-bgmis-campaign-ups-the-game/501923

20/02/2025

PR Awards 2025!

18/02/2025

CREATIVE SPARKS: The agency’s senior creative director is a masterful storyteller, blending sharp strategy, emotional depth, and fearless creativity to craft campaigns that leave a lasting impact.

Read more at: https://www.campaignindia.in/video/ogilvys-ricardos-vaz-14-years-in-but-still-breaking-the-formula/500841

18/02/2025

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Read more at: https://www.campaignindia.in/article/hafele-india-targets-inr-1-200-crore-revenue-in-2025/500725

18/02/2025

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

Read more at: https://www.campaignindia.in/article/1000-media-can-nas-dailys-storytelling-magic-shake-up-indian-marketing/500787

10/02/2025

Spotlight on the 2024 Amazon Ads Partner Awards | Partner Content | Campaign India

23/01/2025

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

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90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

23/01/2025

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

Read more at: https://www.campaignindia.in/article/the-great-corporate-pretence-is-finally-over/500431

23/01/2025

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.

Read more at: https://www.campaignindia.in/article/ad-industrys-budget-wishlist-relief-reforms-and-digital-push/500414

23/12/2024

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.

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Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.

23/12/2024

Volvo Group has appointed Initiative to its global media planning and buying account following a review.
Account was worth $448.7 million in 2023.

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Account was worth $448.7 million in 2023.