Balancing Act

Balancing Act BALANCING ACT is a Company that focuses on Content Creation and Influencer marketing. Combining thes

08/10/2025

wanted to partner with Yashraj Mukhate to create a tune that would make every chai break happier and more memorable, one that perfectly captured India’s love for chai and biscuits.

That’s where Balancing Act stepped in to bring this collaboration to life with “Chai Kha Lo”, a playful, digital-first jingle that turned every tea break into a celebration ☕✨

A campaign that proves when chai meets Good Day, it’s always a good day.

We produced the print shoot for Sabyasachi’s collection for World of Nilaya: a campaign steeped in heritage, imagination...
10/09/2025

We produced the print shoot for Sabyasachi’s collection for World of Nilaya: a campaign steeped in heritage, imagination, and cultural elegance.

Deepika Padukone, our muse, brought her timeless grace and depth to the narrative, embodying the collection’s essence with undeniable poise.

Shot beautifully by

We worked with the amazing Gautam Gambhir for Britannia Pops, as he congratulated Team India on their spectacular World ...
10/09/2025

We worked with the amazing Gautam Gambhir for Britannia Pops, as he congratulated Team India on their spectacular World Cup 2024 win- a moment of pride, celebration, and cricketing glory. 🏆🇮🇳✨

We worked with Anushka Sharma for Colgate Vedshakti Oil Pulling Mouthwash- a campaign that brought her natural elegance...
05/09/2025

We worked with Anushka Sharma for Colgate Vedshakti Oil Pulling Mouthwash- a campaign that brought her natural elegance and authenticity to the forefront, making the age-old practice of oil pulling feel modern, relatable, and refreshing.

The third edition of NIVEA’s digital talent hunt, Soft Fresh Batch 2023, concluded with remarkable success. The campaign...
05/09/2025

The third edition of NIVEA’s digital talent hunt, Soft Fresh Batch 2023, concluded with remarkable success. The campaign attracted over 230,000 entries from aspiring creators across India, marking a significant increase from previous editions. hosted an exclusive event in Mumbai to celebrate 60 new winners who secured a year-long contract with the brand to kick-start their influencer journey.

The campaign garnered over 230,000 entries from participants in more than 45 cities, including major metros like Mumbai, Delhi, and Bangalore, as well as regional towns such as Lucknow and Jaipur.

Participants were grouped into four distinctive tribes: Fresh Beauties, Berry Fashionistas, Peppy Performers, and Peachy Stars, inspired by the refreshing variants of the beloved NIVEA Soft Light Moisturiser.

The initiative included college-led activations across 430 colleges spanning 40 cities, ensuring widespread engagement.

Renowned influencers such as Manav Chhabra, Unnati Malharkar, Ashi Khanna, Tanzeel Khan, Rishabh Chawla, and Anam Darbar served as mentors, guiding the next generation of budding creators from their respective tribes.

The event featured captivating content creation zones, themed photobooths, and a professional photoshoot organized for the finalists.

In Alwar, the forts stand tall and the desert light shifts with the hour yet the true stars of our first Asian Paints x ...
04/09/2025

In Alwar, the forts stand tall and the desert light shifts with the hour yet the true stars of our first Asian Paints x Jaipur Rugs collaboration were not the landscapes, but the carpets themselves.

We gave these rugs center stage, letting their colors and textures play against stone walls, open skies, and rugged terrain. Shot entirely in natural light, the visuals breathed with the life of the land, sometimes with locals seamlessly becoming part of the frame never posed, always authentic.

At Balancing Act, we’ve always believed stories can be told through people, places… and in this case, through the artistry underfoot. These rugs weren’t backdrops they were protagonists. And that’s how we chose to capture them.



We produced Sebamed’s “Filmstars ki nahi, science ki suno” campaign shot with the amazing Ahana Kumra and other influent...
25/08/2025

We produced Sebamed’s “Filmstars ki nahi, science ki suno” campaign shot with the amazing Ahana Kumra and other influential voices who brought authenticity and impact to the message.

Captured beautifully by , this campaign stood out for putting science above stardom.

We worked with Shubman Gill for CEAT, creating a cutting-edge digital and AI-driven shoot. Known for his calm focus and ...
24/08/2025

We worked with Shubman Gill for CEAT, creating a cutting-edge digital and AI-driven shoot.

Known for his calm focus and fearless game, Shubman brought the same sharp energy to this campaign a perfect match for a brand built on grip and performance.

We produced the print shoot for Asian Paints’ Ink Jaipur Collection, a range of handcrafted wallpapers blending traditio...
24/08/2025

We produced the print shoot for Asian Paints’ Ink Jaipur Collection, a range of handcrafted wallpapers blending traditional artistry with modern aesthetics. Captured by the talented , the shoot beautifully showcased bespoke patterns designed to bring personalized elegance to every home.

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Trade Link E (A Wing) Kamala Mills
Mumbai
400013

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919821016149

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