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We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, it’s none o...
12/07/2024

We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, it’s none other than Mary Kom!

India’s boxer woman Mangte Chungneijang Mary Kom was seen in an animated avatar as the country’s first female superheroine in an animated TV series.

We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, i

Understanding Licensing & Should You Hire An Agent or Not?It's friday again & time for our next freaky content for your ...
05/07/2024

Understanding Licensing & Should You Hire An Agent or Not?
It's friday again & time for our next freaky content for your to understand the world of licensing better! This week it's a special one as we also celebrate our 4th Anniversary in the licensing Industry as a publication.
Today, we are going to have a candid chat with Mr.Kelvyn

Understanding Licensing & Should You Hire An Agent or Not? It's friday again & time for our next

Well honestly, this article was long due... with so many years of our experience within the industry we often have seen ...
28/06/2024

Well honestly, this article was long due... with so many years of our experience within the industry we often have seen this question arise every now and then.

Property Licensing vs Product Licensing - Which Type is For Inventors Just Getting Started With Their Inventions?
So you came up with this great invention idea. Let’s say you invented an amazing one-of-a-kind can opener.

Well honestly, this article was long due... with so many years of our experience within the industry we often

FREAKY FRIDAY - Sports Licensing 101: Understanding legalities, scopes and more! India has always been a fan market for ...
21/06/2024

FREAKY FRIDAY - Sports Licensing 101: Understanding legalities, scopes and more!
India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise.

To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you......

India has always been a fan market for sports and sportsmen, which often drives media attention. However,

FREAKY FRIDAY: – Understanding Licensing LingoLicensing is the most common method to acquire the right to exploit IP. ...
20/06/2024

FREAKY FRIDAY: – Understanding Licensing Lingo
Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing.

Confused?

Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both

FREAKY FRIDAY: – Here’s why licensing is important for brandHave you ever wondered how Coca-Cola, a company focused on...
20/06/2024

FREAKY FRIDAY: – Here’s why licensing is important for brand
Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing.

Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well!

On June 15, 2024, exclusively on the Anti Social Social Club (ASSC) website (www.antisocialsocialclub.com), the brand wi...
20/06/2024

On June 15, 2024, exclusively on the Anti Social Social Club (ASSC) website (www.antisocialsocialclub.com), the brand will drop their first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France.

The 20 pieces within the collection will range from $24 to $1500.
(ASSC)

On June 15, 2024, exclusively on the Anti Social Social Club (ASSC) website (www.antisocialsocialclub.com),

In a groundbreaking collaboration, Perfetti Van Melle Group and Nongshim join forces to create beverages for two of the ...
20/06/2024

In a groundbreaking collaboration, Perfetti Van Melle Group and Nongshim join forces to create beverages for two of the most internationally renowned brands within the group, Mentos and Chupa Chups. Drawing from the essence of each brand, we present Mentos Sparkling Water and Chupa Chups Milk Soda Zero, capturing the essence of beloved flavors in innovative drink forms.

In a groundbreaking collaboration, Perfetti Van Melle Group and Nongshim join forces to create beverages for

IMG announced today a new, multi-year deal as McDonald’s exclusive global licensing representative. Through this collabo...
20/06/2024

IMG announced today a new, multi-year deal as McDonald’s exclusive global licensing representative. Through this collaboration, Endeavor-owned IMG will work closely with McDonald’s to develop a wide range of licensed products and experiences globally, building upon the brand’s icon status and driving its growth to the surprise and delight of fans around the world.
Serving
’s ’SAPPOINTSIMGTOGROWGLOBALLICENSINGPROGRAM

IMG announced today a new, multi-year deal as McDonald’s exclusive global licensing representative. Through t

Balenzia Socks, India's leading socks brand, is proud to announce the opening of its latest store at Jolly Grant Airport...
20/06/2024

Balenzia Socks, India's leading socks brand, is proud to announce the opening of its latest store at Jolly Grant Airport in Dehradun. Strategically located in the newly launched terminal, the store aims to cater to the diverse needs of travellers and locals alike.

Balenzia Socks, India's leading socks brand, is proud to announce the opening of its latest store at

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