Wavemaker India

21/02/2025

As the excitement for the Champions Trophy unfolds, our Chief Strategy Officer, Datta, offers insights into how Connected TV is transforming the viewing landscape, particularly among affluent consumers who are embracing the digital shift.

"The eight-year gap heightens excitement, reigniting interest in the 50-over format. With India in strong form following their T20 World Cup win in 2024, they are among the favorites, making the tournament even more enticing for fans and brands alike,” says Mansi Datta in conversation with afaqs!

For the complete story, read here: https://www.afaqs.com/news/media/brands-in-a-bind-champions-trophy-or-bowling-out-for-ipl-8613636

12/02/2025

GroupM's latest This Year Next Year (TYNY) report reveals the trends transforming Indian advertising. GroupM TYNY forecasts 7% growth, reaching a total of ₹1,64,137 crore, adding an incremental ₹10,730 crore.

The report identifies AI agents, mixed reality experiences, and data clean rooms as key drivers of this growth, revolutionizing how brands connect with consumers. Dive into the highlights and prepare to reimagine marketing for a new era

To know more, check out the link here: https://indgrm.com/TYNY/

Ajay Gupte Shekhar Banerjee Mac Machaiah Vishal Jacob Sairam Ranganathan Nag Datta Srinivas Rao Tushar Deshmukh Prerna Ajmani Nakaskar GroupM India

05/02/2025

Several key trends are impacting advertising strategies. Data Strategy has become paramount. Leveraging data to move from 'unknown' to 'known' consumers, identified by IDs or PII, is crucial for maximizing ROI and conversions: Shekhar Banerjee, Chief Client Officer and Office Head - West, North and East in conversation with Best Media Info



Wavemaker GroupM India Ajay Gupte

In an interview with BestMediaInfo.com, Shekhar Banerjee, Chief Client Officer & Office Head—Wavemaker India, discusses the 2025 AdEx outlook, key media trends, the JioStar impact, and the rise of gaming, esports, and CTV

05/02/2025

When an iconic brand like KRBL India Gate Basmati Rice gets a fresh new look, it deserves a blockbuster campaign!

Presenting — a campaign built on intrigue, engagement, and excitement!

From dynamic brand storytelling on Hotstar, BookMyShow, Mcanvas, and Bobble to a buzz-worthy influencer-led reveal, we built excitement, curiosity, and anticipation at every stage. And with Meta, YouTube, and OTT activations, we amplified reach and impact, ensuring that this wasn’t just a new look—it was a digital spectacle! Because when creativity meets smart media strategy, every campaign turns into a showstopper 🌟

Ajay Gupte Shekhar Banerjee Machiah Sairam Ranganathan Srinivas Rao Tushar Deshmukh Datta Vishal Jacob Ajmani Nakaskar Nag Wavemaker KRBL LTD.

27/08/2024

Presenting a Symphony of Sweetness and Celebration this Janmashtami

Presenting our latest campaign crafted for Mother Dairy to celebrate the heartwarming bond between Krishna and Yashoda, echoing the 'Maa Jaisi' spirit of love and care. We have partnered with 92.7 BIG FM to share inspiring stories of individuals who nurture like mothers, alongside the joy of Dahi Handi festivities all across Mumbai

Mother Dairy branded canter will be joining Dahi Handi celebrations across Mumbai, bringing interactive games, photo ops, and samples of delicious Ultimate Dahi

22/07/2024

Presenting our fourth Agency of the Year for 2024!! 🏅
This year also marks our hattrick win as the Best Digital and Social Media agency at E4M IDMA awards 🏆 🏆 🏆

Our teams took home an impressive 36 awards, including 18 gold, 12 silver, and 6 bronze across various categories and clients.

Our esteemed clients, Mondelez won the Best Digital and Social Media Advertiser of the year, and L'Oréal was honored as the Best Mobile Advertiser of the year 🏅 🏅

This incredible achievement wouldn't have been possible without the unwavering trust of our valued clients, our partners, and the dedication of the exceptional team at Wavemaker 🙌

The agency took home 36 metals including 18 golds, 12 silver and 6 bronze metals across categories

23/01/2024

Creativity backed by data is creativity on steroids, which can help us deliver better ROI and that's the journey we are on: Ajay Gupte, CEO- South Asia, Wavemaker


Wavemaker WARC

In 2023’s WARC Effective 100, Wavemaker India was ranked the most effective media agency in the world. Its “Not Just a Cadbury Ad 2.0” was the most awarded campaign for effectiveness and Wavemaker CEO for South Asia, Ajay Gupte, tells WARC India Editor Biprorshee Das how the agency continues t...

03/11/2023

Super stoked to win Media Agency of the Year at exchange4media Media Ace Awards 2023 🏆🍾🎉
This marks our 6th Agency of the Year victory this year 🥳👏🏼🎖️
It’s time for double celebrations as we also bagged the Digital Marketing Agency of the Year (runner-up) 🏆🎉

This wouldn’t have been possible without the support of our clients, partner agencies and our teams🙌🏼🫶



Exchange4Media Ajay Gupte Shekhar Banerjee Vishal Jacob George Kovoor Mac Machaiah (Mac) Deepa Jatkar Srinivas Rao Sairam Ranganathan Prerna Ajmani Rashmi Nakaskar Rao Wavemaker Asia-Pacific Wavemaker

20/09/2023

"We are winning a lot of clients on the back of being ‘plus plus media’ rather than ‘media plus plus'," explains Ajay Gupte in recent conversation with Campaign India



Ajay Gupte Shekhar Banerjee Vishal Jacob Srinivas Rao Deepa Jatkar Prerna Ajmani Mansi Datta Tushar Deshmukh K Machaiah George Kovoor Rashmi Nakaskar Rao Wavemaker

The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...

14/09/2023

🏆 Media Agency of the Year!! 🏆

We're absolutely thrilled to announce our remarkable win at the M&M Global Awards 2023. We are beyond proud to have won Agency of the year for 2 consecutive years 🎉 🥂

Here's a glimpse of our wins:
📣 Best Campaign led by Data: 5 Star Mush Detector – Winner
📣 Best Campaign for FMCG, Food & Beverage: Oreo Bring Back 2011 – Winner
📣 Best Local Ex*****on of a Global Brand: Oreo Bring Back 2011 - Winner
📣 Best Campaign led by Talent: Cadbury Dairy Milk Proud Sponsors of the Ground Staff - Winner

We're also thrilled to have received commendations in these categories:
📣 Highly Commended - Best Use of Packaging as a Media Channel: Cadbury Celebration eHawkers
📣 Highly Commended - Best Communication Strategy: Cadbury Dairy Milk Proud Sponsors of the Ground Staff
📣 Highly Commended - Best Campaign for FMCG, Food & Beverage: 5 Stars everywhere
📣 Highly Commended - Best Campaign led by Digital Media: Cadbury Celebration eHawkers
📣 Highly Commended - Best Campaign led by Creative Idea: Oreo Bring Back 2011

Thank you to all our incredible clients, creative partners and each and every fearless Wavemaker for their hard work, dedication and commitment

&MGlobal

Ajay Gupte Shekhar Banerjee Vishal Jacob Deepa Jatkar George Kovoor Prerna Ajmani Srinivas Rao M K Machaiah (Mac) Tushar Deshmukh Rashmi Nakaskar Rao Mansi Datta Mondelēz International Ogilvy Leo Burnett,Mumbai The Festival of Media

08/09/2023

Ajay Gupte, CEO - South Asia highlights five areas the industry needs to focus on to drive consistent value


Wavemaker Campaign India Campaign Asia-Pacific

Wavemaker's South Asia CEO shares what he would like to see changed or tackled next in the Indian advertising industry

29/08/2023

Creativity embedded in our DNA differentiates us from other media agencies: Wavemaker India's George Kovoor

Best Media Info Buzzincontent Wavemaker

In an exclusive interaction with BuzzInContent.com, George Kovoor, Wavemaker India's first Chief Creative Officer, talks about Gemini Cooking Oil's latest long-form video-led content initiative ‘Tai' and the power of sto