Cinerea Films

Cinerea Films When that shutter clicks, anything else that can be done afterward is not worth consideration.
..Edward Steichen

Cinerea is a Mumbai based video production house that provides end to end solutions for all your film making needs. Our high-end innovative services cover the fields of television commercials, Corporate AVs, Documentaries, Motion Graphics and Animation, and Training videos. Catering to a wide variety of clients with commercial and niche requirements, our approach is market driven and cost effective. Working with a wide pool of talent from the television, advertising and film industry, we ensure that you get the best of script-writing, casting, editing and animation solutions. We're constantly looking for interesting story-telling opportunities so connect with us to help us find your story.

03/07/2026

The trail from the Liquid I.V. Hydration Multiplier film, on its own.

One scenario, full focus. Real terrain, real heat, real distance. No controlled environment, no studio stand-in for the outdoors.

A closer look at one part of the bigger picture.

Campaign: Liquid I.V. Hydration Multiplier India Launch
Production House: Cinerea Films
Director: Niraj Jani
Executive Producer: Rohit Mhatre
Producer: Sumukh Tawde and Rohan Patil
DOP: Hriday Sonawane
Production Head: Chandrakant Bamane
Art Director: Mukesh Deshmukh
Casting Director: Rudra Pratap Singh
Costume Stylist: Surbhi Patil

Brand: Hindustan Unilever
Product: Liquid I.V. Hydration Multiplier
Brand Manager: Saumitra Kulkarni
Digital Marketing Specialist: Anantraj Geakwad
Marketing Executive BTL: Ayussh Shrivastava
Product Launch and Activations Consultant: Prutha Kadu

Associate Producer and AD: Rudra Pratap Singh
Assistant Director: Malhar Kawale
Makeup and Hair: Roshan Lohat and team
AC: Dhwani Barot
Focus Puller: Gautam Chaudhary
Gaffer: Mahendar
Line Production: Ruchir Raut (Cult Motion Picture)
BTS: Puran Vartak and Pranav Patil (Cult Motion Picture)
Lights: Lighting Solutions
Camera: Siddhivinayak Vision

Post
Editor: Mitesh Soni
Sound Engineer: Rohan Agashe
Colourist: Pankaj Kulkarni (Ved Netras)
Online Creative Head: Vishal Sinha (Famous)
Flame Artists: Firoz Shaikh and Siddharaj Dabare (Famous)
Line Producer: Suyash Ragji (Famous)
Sound Design and Mix: Rohan Agashe
BTS Edit: Shubham Bhagat (Cult Motion Picture)

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CommercialFilm ProductionHouse MumbaiProduction FMCGContent OutdoorProduction Hydration BrandCampaign

30/06/2026

The gym was just the beginning.

The full Liquid I.V. Hydration Multiplier campaign film. Built across multiple environments and physical demands, each one asking something different of the body and answering with the same product.

This is the complete picture. More from individual scenarios still to come.

Campaign: Liquid I.V. Hydration Multiplier India Launch
Production House: Cinerea Films
Director: Niraj Jani
Executive Producer: Rohit Mhatre
Producer: Sumukh Tawde and Rohan Patil
DOP: Hriday Sonawane
Production Head: Chandrakant Bamane
Art Director: Mukesh Deshmukh
Casting Director: Rudra Pratap Singh
Costume Stylist: Surbhi Patil
Brand: Hindustan Unilever
Product: Liquid I.V. Hydration Multiplier
Brand Manager: Saumitra Kulkarni
Digital Marketing Specialist: Anantraj Geakwad
Marketing Executive BTL: Ayussh Shrivastava
Product Launch and Activations Consultant: Prutha Kadu
Talent: Monika Bhati
Associate Producer and AD: Rudra Pratap Singh
Assistant Director: Malhar Kawale
Makeup and Hair: Roshan Lohat and team
AC: Dhwani Barot
Focus Puller: Gautam Chaudhary
Gaffer: Mahendar
Line Production: Ruchir Raut (Cult Motion Picture)
BTS: Puran Vartak and Pranav Patil (Cult Motion Picture)
Accounts: CA Deepti Mainkar and Rucha Kelkar
Stay: Soumil’s Stays
Lights: Lighting Solutions
Camera: Siddhivinayak Vision
Post
Editor: Mitesh Soni
Sound Engineer: Rohan Agashe
Colourist: Pankaj Kulkarni (Ved Netras)
Online Creative Head: Vishal Sinha (Famous)
Flame Artists: Firoz Shaikh and Siddharaj Dabare (Famous)
Line Producer: Suyash Ragji (Famous)
Sound Design and Mix: Rohan Agashe
BTS Edit: Shubham Bhagat (Cult Motion Picture)

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CommercialFilm ProductionHouse MumbaiProduction FMCGContent Hydration BrandCampaign ContentCreation

28/06/2026

A hard session deserves more than water.

New campaign. Different product. Different brief.

Liquid I.V. Hydration Multiplier asked us to show what the body needs when it is genuinely pushed. Not a lifestyle moment. A performance moment. The gym scenario was built around the specific reality of what happens after a hard session when water alone is not enough.

More to come this week.

Campaign: Liquid I.V. Hydration Multiplier India Launch
Production House: Cinerea Films
Director: Niraj Jani
Executive Producer: Rohit Mhatre
Producer: Sumukh Tawde and Rohan Patil
DOP: Hriday Sonawane
Production Head: Chandrakant Bamane
Art Director: Mukesh Deshmukh
Casting Director: Rudra Pratap Singh
Costume Stylist: Surbhi Patil
Brand: Hindustan Unilever
Product: Liquid I.V. Hydration Multiplier
Brand Manager: Saumitra Kulkarni
Digital Marketing Specialist: Anantraj Geakwad
Marketing Executive BTL: Ayussh Shrivastava
Product Launch and Activations Consultant: Prutha Kadu
Talent: Monika Bhati
Associate Producer and AD: Rudra Pratap Singh
Assistant Director: Malhar Kawale
Makeup and Hair: Roshan Lohat and team
AC: Dhwani Barot
Focus Puller: Gautam Chaudhary
Gaffer: Mahendar
Line Production: Ruchir Raut (Cult Motion Picture)
BTS: Puran Vartak and Pranav Patil (Cult Motion Picture)
Lights: Lighting Solutions
Camera: Siddhivinayak Vision
Location: The Zone Fitness Club
Post
Editor: Mitesh Soni
Sound Engineer: Rohan Agashe
Colourist: Pankaj Kulkarni (Ved Netras)
Online Creative Head: Vishal Sinha (Famous)
Flame Artists: Firoz Shaikh and Siddharaj Dabare (Famous)
Line Producer: Suyash Ragji (Famous)
Sound Design and Mix: Rohan Agashe
BTS Edit: Shubham Bhagat (Cult Motion Picture)

.in CommercialFilm ProductionHouse MumbaiProduction FMCGContent Hydration BrandCampaign ContentCreation

18/04/2026

Behind the scenes with HUL! 🎥✨

We recently wrapped up the shoot for the new Liquid I.V. Hydration Multiplier launch. Grateful for the opportunity to create the key release material for such an iconic brand. From the first frame to the final cut, it’s all about bringing that hydration energy to life. 💧⚡️

Huge thanks to the team for making this happen. Stay tuned for the final reveal!

AdAgency ProductLaunch AdvertisingLife ContentCreation BehindTheScenes HydrationMultiplier BrandLaunch MumbaiCreatives

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