Carving Dezine

Carving Dezine UI/UX Designer & Branding Expert I previously worked on Elance with top ratings and client satisfaction before the transition to Upwork.

Hello, I’m Tanvi Shah, a UX/UI Designer and Branding Expert with 18 years of professional experience in creating impactful digital experiences and brand identities. Now, I’m ready to help businesses — especially startups — elevate their presence with results-driven design solutions.

🚀 Why Work With Me?
✅ Proven Experience: Over 18 years of UX/UI and branding expertise with a history of 5-star fee

dback.
✅ Startup Specialist: I focus on helping startups and growing businesses establish a powerful brand presence.
✅ Full-Service Design: I've got you covered from logos and brand kits to website UI and print collaterals.
✅ Results-Driven: My designs aren’t just visually appealing — they drive engagement and conversions. I love UX and UI Design with long-term projects!

📦 Services I Offer:

🎨 Logo & Branding Packages:
Custom Logo Design
Brand Guidelines & Style Guide
Color Palette & Typography Setup

🖥️ UX/UI Design:
Website & Mobile App Design (Figma, Adobe XD)
Wireframes & Interactive Prototypes
UX Audits & Redesigns

🖨️ Print Collaterals:
Business Cards, Letterheads, Brochures
Packaging Design

💡 Startup Packages Available: Tailored design solutions for early-stage businesses seeking a complete branding overhaul. Here you can find my works: dribbble.com/carvingdezine | behance.com/carvingdezine

Whether launching a startup, rebranding, or needing a user-friendly website, I’m here to bring your vision to life.
👉 Message me today, and let’s create something extraordinary together! INVITE ME TO YOUR JOB & LET'S GET THINGS DONE WITH BEST QUALITY & TIME!

:)

18/11/2025

Sharing one of my old branding projects for Digital Mahatma.

I created a clean and modern identity with a bold red palette, a simple mark, and a full stationery system including business cards, letterhead, envelope and social headers. The focus was clarity, structure and a minimal visual language that fits their SEO and analytics services.

If you want a similar branding system for your business, feel free to reach out.
Always happy to create meaningful brands that work.

—

Designed by Tanvi
Carving Dezine
[email protected]

12/11/2025

A calm, professional, and human-centred identity for a healthcare consulting brand.

Lifeline Hospital Consulting is a healthcare consulting firm that supports hospitals and clinics in achieving operational excellence.

The design challenge was to create a brand identity that balances trust, care, and professionalism - a look that feels credible without being overly corporate.

The process began with understanding the emotional tone of healthcare communication - how visuals can make complex systems feel simple and trustworthy.

Every design choice, from logo construction to typography and color palette, was made to reflect these principles:

-Logo Concept: Inspired by connection and guidance, symbolizing care and precision.

-Color Palette: A calm blend of navy and fresh teal to convey reliability and vitality.

-Typography: Clean, modern sans-serif type for readability and warmth.

-Applications: Consistent design across digital, print, and consulting materials.

This case study highlights the power of simplicity with intention - where visual clarity helps build emotional trust.

If you’re building a brand in healthcare or consulting that needs to feel professional yet human, I’d love to collaborate.

ChatGPT Go is now free for a year in India, and honestly, that’s such good news.As someone who works in design, I’ve rea...
04/11/2025

ChatGPT Go is now free for a year in India, and honestly, that’s such good news.
As someone who works in design, I’ve realised how helpful it can be when used thoughtfully. I don’t depend on it to design for me, but it’s become a genuine creative partner that helps me think better and work smarter.
-It’s been incredibly useful for UX/UI projects - helping me map out clearer user flows, plan workflows, manage timelines and even act like a mock client to test how intuitive a design feels. It also helps me understand tutorials faster and break down complex ideas when I’m learning something new.
-For branding and logo design, it’s great for exploring color palettes, font pairing ideas, and even finding the right tone for a brand when I’m stuck in a creative block. It feels like having a fresh set of creative eyes when I need a little push.
Sometimes I use it to structure my process or to put thoughts into better words before I share them with a client. It’s like having someone who listens, gives feedback, and pushes me to think differently.
Of course, the ideas, direction, and creativity still come from us. The key is to use it as support, not as a substitute. When used with the right intention, it makes the entire process smoother and more inspiring.
If you’re into design or any creative field, this is a good time to explore and see how it fits into your workflow. It might surprise you with how much it can enhance your process.
I’d love to know how you’re using ChatGPT or other tools in your work. Drop your thoughts in the comments or tag me - I’d love to read and learn from your experience.

02/11/2025

Here’s a behind-the-scenes look at how I move from logo design to client presentation using Adobe Library.

It’s one of those small workflow upgrades that make a big difference. No more exporting or copy-pasting - just drag and drop from Illustrator to Photoshop.

If you’re looking for a fresh and strategic brand identity, reach out. I’d love to design it for you.

02/11/2025

Ever wondered how a logo grows from an idea?

This logo and animation were created for Agriinfoz, a platform that brings agriculture and learning together.
The idea was to blend growth and knowledge - two hands forming a plant to symbolize nurturing and education.

If you’re building a brand that deserves a strong visual identity, I’d love to help you bring it to life.
📧 [email protected]
|

Ever had that moment when the client loves your work, but you’re staring at the screen with a completely blank mind?That...
30/09/2025

Ever had that moment when the client loves your work, but you’re staring at the screen with a completely blank mind?

That’s me right now. Positive feedback is there, yet the creative block has kicked in hard.

A few little things that usually help me reset:
• Taking a step away for a bit
• Looking for inspiration outside of design (movies, books, fashion, even food!)
• Redesigning a tiny detail just for fun
• Collaborating with another creative for a fresh perspective

How do you cope when design block hits after good client feedback?

Also - if anyone’s looking to collaborate on UI/UX, branding, or creative projects, I’d love to connect. Always open to working together!

EDDM Dental Postcard Design – Smile Dental CareA clean, modern Every Door Direct Mail (EDDM) postcard designed for a fam...
01/06/2025

EDDM Dental Postcard Design – Smile Dental Care
A clean, modern Every Door Direct Mail (EDDM) postcard designed for a family dental practice. The goal was to create a friendly, approachable look while clearly showcasing services and promotions. The design follows USPS EDDM standards and balances bright colors with a welcoming aesthetic.

Role: Lead Designer – Concept, Layout, Image Curation, Typography & Final Mockups

Tools Used: Adobe Photoshop · Adobe Illustrator · Midjourney · Canva Pro

Front Side Highlights:
Bold header: “Smile Brighter This Season!”
Warm, family-oriented imagery
Clear service bullet points
Limited-time offer badge
Contact + online booking info

Back Side Features:
EDDM-compliant layout
Welcoming clinic intro paragraph
Address, hours, insurance info

Design Goals:
✅ Be visually friendly and engaging
✅ Follow USPS EDDM print guidelines
✅ Attract new patients with clear messaging
✅ Communicate professionalism with warmth



[Dental Postcard Design, EDDM Postcard, USPS Postcard, Dental Marketing, Direct Mail Design, Family Dental Branding, Print Design, Healthcare Marketing, Dental Graphic Design, Dental Clinic Flyer, Postcard Layout, Dental Advertisement, Dental Promotions, Smile Clinic Design, Dentist Mailer, Patient Outreach Design, Clean Modern Postcard, Dental Practice Marketing, Postcard for Dentist, Graphic Design for Dentists]

✨ Just wrapped up a clean, high-end social media series for Orchard Lane Realty – designed to match their elegant web pr...
25/05/2025

✨ Just wrapped up a clean, high-end social media series for Orchard Lane Realty – designed to match their elegant web presence and elevate their brand on every scroll.

Each post is crafted with intent – from featured property highlights to glowing testimonials – using a cohesive visual language rooted in trust and timeless luxury.

🖌️ Focused on:
✔️ Brand-aligned typography & colors
✔️ Scroll-stopping layout systems
✔️ Real estate-focused content strategy

If you’re a realtor, property developer, or looking to elevate your brand visually – let’s collaborate! DM me or reach out via bio 📩

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Mumbai

Telephone

+919820142005

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Our Story

Carving Dezine Studio is a digital design studio and design consultants based in Mumbai, India, founded by Tanvi Shah. Started in 2009, We specialize in innovative and dynamic digital design for both print and the web, and anything we can get our hands-on to go digital. Through strong relations with our customers, 75% of our new clients are gained through recommendations and our expanding client base covers many industry sectors all over the globe. Small projects are handled by Tanvi Shah whereas, for big projects, we have a team who assembles together to work as a power-packed team.

It’s easy and proud to tell what we do - User Experience (UX), User Interface (UI), branding & identity, and complete product design. We specialize in providing effective and extraordinary solutions in a wide variety of fields, ranging from corporate identity design, branding strategy, to package and promotion design. Tanvi is also a design consultant to Micron Group's complete product and branding solutions where all design projects are executed under her supervision.

Our aim is to provide creative digital design solutions to any brief, with enthusiasm, spontaneity and a friendly approach to your website, mobile apps or brand identity. High quality, 11 years of experience, knowledge of various industries, flexibility and affordable prices are the key features that make our collaboration both unique and effective. Easy to reach us - [email protected] | +91 98201 42005 and speak to Tanvi for all awesome digital designs!