Maharashtra Maza News & Entertainment channel, Maharashtra Maza, is playing on the advantage it has as a regional channel by using traditional & non-traditional methods to lure local advt Some of the shows on the channel; widely appreciated by the viewers are Bajrangachi kamal,Shusheela, jara chikte etc.These shows have contributed in developing a wide base of loyal audience for Maharashtra Maza
News & Entertainment Channel. Maharashtra Maza News & Entertainment Channel also has many significant initiatives to its credit - The Ullas karandak 2013 is the one of the most coveted Drama for the recognition of the best talent in theatre industry. Marathi cinema, the premiering of mega Marathi films on the channel once every week is yet another premium program developed by the channel. Shabdasuranchi nati, is a program aimed at paying tribute to the connoisseurs of classical music, by the young and talented artists. This program has not only managed to sustain the faith of the classical music lovers but has managed to inculcate deep interest in our culture and heritage among our younger audiences. In lieu of its integral presence among its viewers the channel proclaims with pride - "Awaz Maharashtracha, Maharashtra Maza News & Entertainment Channel!"
Apart from this, Maharashtra Maza has initiated classified advertising through text scrolls. While Bajrangachi kamal,Shusheela, jara chikte caters to various local advertisers such as jewellery firms and apparel outlets. The spot duration varies from two to five minutes. Depending on the duration, camera work and content, Maharashtra Maza charges for the slots. The channel runs classified scrolls, which feature local products and services, from 7 am to 12 pm and then from 10:30 pm onwards. "This is part of our strategy to expand our revenue generation opportunities. Our classified advertising targets local firms which perceive television advertising as a costly affair. The facility is open to local advertisers only," says Maharashtra Maza business head. "In the last six months, Mumbai have witnessed a boom of sorts in sectors such as Daily soap and News. The retail sector has been solely explored by the print media. We wanted to change that and establish television as a cost-effective medium for local advertisers. Since the last three months, we have roped in about 50 clients.say Maharashtra Maza. Maharashtra Maza had introduced the scroll-based classified ad feature early in 2012 on an experimental basis.Now,scroll advertising has become a permanent feature in the channel. "We have even set up a separate team to sell classified advertising. Our clientele includes various jewellery outlets and real estate firms
