13/08/2025
Choosing the right Meta Ads campaign structure is crucial for maximizing your return on ad spend (ROAS). Let's compare two common approaches:
1. The Hybrid Model (Testing ABO + Scaling CBO):
This method uses a controlled, low-budget ABO campaign for testing. Winners are then moved to a CBO campaign for scaling. While it provides detailed data, it can be slower and risks performance issues due to audience overlap.
2. The Single CBO Structure (Recommended by Meta):
This streamlined approach tests Dynamic Creatives alongside proven winners within a single CBO campaign. It optimizes budget efficiency, simplifies management, and is built for scalability and higher ROAS, even if it provides less data on underperforming ads.
Our Verdict: For superior scalability and efficiency, the Single CBO structure is the preferred choice.
Swipe to see a detailed breakdown of which structure delivers higher ROAS!
Ready to drive more revenue for your brand? DM us for more info.
[meta ads, facebook ads, Paid ads, campaign budget optimization, cbo vs abo, abo]
