SSSMagazine

SSSMagazine India's first independent youth culture magazine and fashion media.

ft 
RELIC is carving out its own lane.Thoughtful fits, strong details, and pieces that feel worth holding onto.We spo...
30/04/2026

ft

RELIC is carving out its own lane.
Thoughtful fits, strong details, and pieces that feel worth holding onto.
We spoke with the brand about narrative, discipline, and shaping a new language in streetwear.

What’s the long-term vision, runway, retail, collaborations?
A complete ecosystem, collections, physical spaces, and thoughtful collaborations that expand the narrative without diluting it.

Is there a dream collaboration you’re manifesting?
Collaborations that feel cultural, not commercial where both sides bring history, not just visibility.

What’s the next drop or milestone we should watch out for?
An expanded continuation of our myth-driven series, deeper storytelling, more developed textiles, and a stronger sense of collectability.


How important is storytelling in building a fashion brand today?
It’s everything. Product gets attention, but story builds attachment, and attachment builds longevity.

What’s something people misunderstand about starting a fashion brand?
That it’s about design alone. In reality, it’s about building a world and being consistent enough that people believe in it.



ft Relic 

RELIC is carving out its own lane.Thoughtful fits, strong details, and pieces that feel worth holding onto....
30/04/2026

ft Relic 

RELIC is carving out its own lane.
Thoughtful fits, strong details, and pieces that feel worth holding onto.
We spoke with the brand about narrative, discipline, and shaping a new language in streetwear.


Where do you see the brand a year from now?
Tighter, not louder. A more defined language, a stronger community, and a deeper archive of work.

Are you aiming for exclusivity, accessibility, or something in between?
Selective accessibility. The brand is visible, but not overfamiliar. Discovery is part of the experience.

You launched just a month ago, what’s been the biggest surprise so far?
How strongly people respond to narrative-led content. Our slower, more intentional storytelling outperformed trend-driven formats.

What’s been harder than you expected?
Maintaining restraint. In a fast-content ecosystem, choosing not to chase visibility takes discipline.




ft 


RELIC is carving out its own lane.Thoughtful fits, strong details, and pieces that feel worth holding onto.We s...
30/04/2026

ft 


RELIC is carving out its own lane.
Thoughtful fits, strong details, and pieces that feel worth holding onto.
We spoke with the brand about narrative, discipline, and shaping a new language in streetwear.

What’s one early win that meant a lot to you?
Organic validation from culturally aware individuals, people who immediately understood the language of the brand without explanation.

How are you building your community at this stage?
Not through volume, but alignment.
-Seeding to individuals with cultural credibility, not just reach
-Creating content that invites interpretation, not just consumption
-Letting the right audience find us, rather than chasing everyone|




ft 
RELIC is carving out its own lane.Thoughtful fits, strong details, and pieces that feel worth holding onto.We spo...
30/04/2026

ft

RELIC is carving out its own lane.
Thoughtful fits, strong details, and pieces that feel worth holding onto.
We spoke with the brand about narrative, discipline, and shaping a new language in streetwear.

What’s one detail in your pieces people might overlook, but shouldn’t?
The ageing process, our finishes, washes, and tones are intentional. Nothing is overly pristine; everything feels lived-in, like it already has a story.

How do you balance streetwear’s rawness with luxury’s refinement?
We never dilute either. The silhouettes stay honest and relaxed, but the materials, finishes, and construction elevate them quietly.

What makes your brand “luxury” beyond just pricing?
Restraint. We don’t overproduce, over-communicate, or overexpose. Every post, drop, and visual is considered luxury today is as much about curation as it is about product.



ft 
RELIC is carving out its own lane.Thoughtful fits, strong details, and pieces that feel worth holding onto.We spo...
30/04/2026

ft

RELIC is carving out its own lane.
Thoughtful fits, strong details, and pieces that feel worth holding onto.
We spoke with the brand about narrative, discipline, and shaping a new language in streetwear.

What was the exact moment you decided, “I’m doing this”?
When we realised we weren’t finding clothes we emotionally connected with only ones we visually liked. That gap became the starting point.

What are your biggest influences, fashion or otherwise?
Vintage military wear, religious iconography, mythology, Japanese Americana, and the idea of time-worn objects carrying memory.

Do you design for a specific kind of person, or a mindset?
A mindset. Someone who values meaning over noise, who invests in pieces that feel personal, not performative.




ft 
RELIC is carving out its own lane.Thoughtful fits, strong details, and pieces that feel worth holding onto.We spo...
30/04/2026

ft

RELIC is carving out its own lane.
Thoughtful fits, strong details, and pieces that feel worth holding onto.
We spoke with the brand about narrative, discipline, and shaping a new language in streetwear.

What gap did you see in the market that pushed you to start this brand?
A lack of emotional depth in luxury streetwear. A lot of it felt aesthetic-first, story-later. We wanted to build something where narrative, symbolism, and craft were inseparable, not just worn, but understood.

Why luxury streetwear specifically, what does that intersection mean to you?
Streetwear is culture, luxury is discipline. The intersection is where instinct meets intention, where something raw is elevated through precision and permanence.

If you had to describe your brand in three words, what would they be, and why?
Mythic. Refined. Enduring.
Mythic for storytelling, refined for ex*****on, enduring for pieces designed to outlast trends.

What’s the story behind the brand name?
Relic represents something recovered, preserved, and reinterpreted. Each piece feels like an artefact rooted in the past, but made relevant for today.


📸 :
Styling: 



ft Alt-glam, high-energy, unstoppable.Somewhere between control and chaos.What’s a look you’ve worn to a gig that real...
06/04/2026

ft

Alt-glam, high-energy, unstoppable.
Somewhere between control and chaos.

What’s a look you’ve worn to a gig that really felt like you?
For one of the winter gigs, I wore denim on denim with a denim cap and denim boots. I really liked it because I don’t usually wear looks like that, and when I’m playing, I need to feel comfortable enough to move.

Makeup seems like something you enjoy—how do you approach it? Experimental, minimal, mood-based?
Mood-based. Some nights clean, some nights extra — depends on how I’m stepping.

Styling :
HMU :

ft Alt-glam, high-energy, unstoppable.Somewhere between control and chaos.What’s one piece in your wardrobe you keep g...
06/04/2026

ft

Alt-glam, high-energy, unstoppable.
Somewhere between control and chaos.
What’s one piece in your wardrobe you keep going back to?
Statement boots, tank tops, jerseys, clean kicks — that combo never misses.

Are you into trends right now, or do you prefer building your own look?
I take inspiration, but I don’t follow. I make it mine.

Delhi’s fashion scene is evolving a lot—do you feel connected to it?
Yeah, in my own way. People are taking more risks now — I respect that.

Styling :
HMU :

ft Alt-glam, high-energy, unstoppable.Somewhere between control and chaos.Do you think about what you’re wearing diffe...
06/04/2026

ft

Alt-glam, high-energy, unstoppable.
Somewhere between control and chaos.

Do you think about what you’re wearing differently when you’re DJing vs. off-duty?
Yeah. When I’m DJing, it’s more intentional — sharper, a little extra. I’m not pulling up basic.

Is getting ready (outfit, makeup, hair) part of getting into the mindset for a set?
Definitely. It puts me straight into show mode.

Where do you usually draw inspiration from—people, music scenes, the internet, somewhere else?
A bit of everything — music scenes, the internet, nightlife, random visuals. I take it and flip it my own way.

Styling :
HMU :

ft Alt-glam, high-energy, unstoppable.Somewhere between control and chaos.What does a really good night behind the dec...
06/04/2026

ft

Alt-glam, high-energy, unstoppable.
Somewhere between control and chaos.

What does a really good night behind the decks feel like for you?
Effortless. No overthinking — just locked in and everything hitting right.

Do you have any kind of pre-gig ritual, or do you keep it low-key?
Low-key. I get into my headspace, run a few tracks, catch the vibe, then I’m good.

Your personal style stands out—how would you describe it in your own words?
Alt-glam, bold, a little futuristic. Feminine but hard — the same way my sets hit.

Styling :
HMU :

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