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DSM Chronicle: Business Magazine

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DSM Chronicle: Business Magazine

DSM CHRONICLE Chronicle, a DSM publication, is the bi-annual business magazine of Delhi School of Management(DTU).

The magazine strives to become a liaison between the academia and the industry at large. It brings forth the latest buzz and developments of paramount significance in the business sphere. Serving as a platform for showcasing ideas and models that hold potential to revolutionize the industry. It enjoys the privilege of having eminent practitioners and experts of different management fields as its r

egular columnists. Chronicle hosts "Pariprekshya", an article writing competition, inviting articles for publication from top b-schools across India. Every issue contains perspective, research and live action @ DSM.

08/08/2021

In a practical application, business acumen combines an understanding of how a business works and what it takes for the enterprise to make money. It combines financial literacy—the ability to understand numbers on financial statements—with business literacy: recognizing how strategies, behaviors, actions, and decisions not only affect the numbers but also drive profitable and sustainable growth.

25/07/2021

Spotify is now facing a threat as new streaming platforms are entering the Market. Features in competition are outstanding custom playlists and Podcasts offered by Spotify v/s Lyrics search, shazam features, video previews and many more upcoming ideas by the two competitors Apple Music and YouTube Music.
Spotify is already facing losses and is experiencing a lower user base from these competitors in the Market. The question remains, Will the experienced one stand against these new challenges?
Tell us your thoughts in the comment section.

18/07/2021

After announcement of Zomato IPO Zomato has been in talks by everyone. Let's know some more facts about Zomato as a company and it's risk and opportunities

10/07/2021

Dual listing is when particular security is listed on more than one exchange. DLC is a commonly used abbreviation for dual-listed companies. A dual-listed company is made up of more than one legally registered corporation that operates as a single business.

There are numerous advantages of dual listing. Companies get access to a larger pool of potential investors, which can be beneficial for investors as well. Also improves a company’s share liquidity and its public profile and enables a company to diversify its capital-raising activities.

Among the drawbacks is that dual listing is expensive due to the costs involved in the initial listing and ongoing listing expenses.

Some companies find it difficult to monitor their share trading in two markets simultaneously and may need to initiate separate marketing and investor-relations plans.

You may be wondering why a company will want cross border listing, here's the answer:
1. A broader investor base
2. Brand promotion under a different jurisdiction
3. More liquidity stemming from an increased investor base in these markets. This may affect share price positivity and increase the overall value of the company.

08/07/2021

"Coming together is a beginning,
Starting together is a process,
And working together is success"
~Henry Ford

In Synergistic Alliance both the entities build up their weaknesses into strengths by synergistic efforts and thus become more powerful in the market.

In such strategic alliances, business entities have:-
●Shared Risks
●Shared Resources
●Shared Rewards
●Shared Values

28/06/2021

Brands across the globe are painting their social media feeds and logos in rainbow colours as June is observed as Pride Month, a movement that brings the entire LGBTQIA+ community together to spread the message of equality. However, there is a raging debate about brands not doing enough and just changing their logos as a symbolic or superficial move.

Changing a company’s logo for a month does not mean that it truly creates, respects, encourages, practices, or acts with diversity and inclusion in mind. Changing a logo takes 5 seconds, but it doesn’t change the actual employee experience the company creates and reinforces.

Companies still grapple with the meaning of being an LGBTQ+ ally. Woke Corporate Capitalism can be viewed by consumers as shallow and opportunistic, if a brand opts to build a campaign around Pride, but has taken actions in the past that counter their stance. Despite legal protections against discrimination, LGBTQ+ employees still struggle with senior leadership, career opportunities, representation, compensation and benefits.

This post highlights the actions that actually matter and the arguments against ‘Rainbow Washing’. However, the change of the logo’s colour doesn’t hurt either. The visuals communicate, ‘We see you and we are here for you', and, translates into a welcoming approach for the brand. The point is to not sell to the community, but to include the community and give them a space to be visible and share their stories. While policy implementation is a deeper aspect, subtle gestures like putting up a rainbow flag in the office space or personalized notes wishing members for Pride month can help create an accepting atmosphere.

In conclusion, companies should make a conscious effort to make their brand inclusive all year long and if the brand doesn’t, the sentiment just falls flat.

18/06/2021

It is a fact that nearly 150 million people shopped for the first time using online systems, E-Commerce is not only a profitable business trend, it is also a way to reach more people now.

Netflix, a well known streaming platform has decided to enter the E-commerce industry by launching their online merchandise store. The online store has first been launched in the United States, by the Netflix.shop domain, which will feature various merchandise and clothing.

There are collections currently available on the store, like HYPLAND x Yasuke and BEAM x Eden which are based on the famous anime series Yasuke and Eden. Most of the available merchandise on the store currently is from Yasuke and Eden and their next target is to launch the same for “Stranger Things”.

New designers have collaborated with the OTT Platform and they have shared the ideas and story behind the designs they have produced. These designers include Nathalie Nguyen, Kristopher Kites and Jordan Bentley.

The Idea of this e-commerce website is beneficial for the company, but if this becomes too commercial, they will face the problems like instagram is facing, where a lot is being sold, and people are forgetting it is about pictures and videos.

29/04/2021

This business model has been in use for the software industry since the 1980s. This is often in a time-limited or feature-limited version to promote a paid-for full version. Example of such strategy would be, Dropbox, which gives 2 GB of virtual storage but it can be expanded to 1 TB with pro plans for Rs. 600/- per month (approximately).

27/04/2021

Communication works for those who work at it.

Effective communication skills are fundamental to success in many aspects of life. The ability to express yourself with confidence and clarity can benefit you in many ways. You will be able to build stronger relationships and be better placed to achieve your goals. It is thus a key interpersonal skill and learning how to improve your communication has many benefits.

The following steps would help you to develop good communication skills:

1. Be brief, yet specific.
2. Engage your listeners or readers.
3. Take time to respond.
4. Make sure you are understood.
5. Develop your listening skills
6. Body language is important.
7. Maintain eye contact.
8. Respect your audience.
9. Make communication a priority.
10. Who you are talking to matters.
11. Check your message before you hit send.
12. Sometimes it’s better to pick up the phone.
13. Treat everyone equally.

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

25/04/2021

An autonomous car is a vehicle capable of sensing its environment and operating without human involvement. A human passenger is not required to take control of the vehicle at any time, nor is a human passenger required to be present in the vehicle at all. An autonomous car can go anywhere a traditional car goes and do everything that an experienced human driver does.

Learn more about autonomous cars and how they are going to be the next big thing in the business world through our series.

16/04/2021

People lose wars way before they fight the battle, because deep within they're already scared of the suspected outcomes of loss.

So, let the battle in your head come out in a room of experts, and you'll see the battle turning into victory.

14/04/2021

“ An investment in knowledge pays the best interest”
Benjamin Franklin
The best and easiest way to gain knowledge is to read more and more. Reading effectively and quickly is not just a helpful personal skill but a key professional skill as well.
So Episode 8 of Upswing brings you some useful reading techniques that are amalgamated to form an active and detailed reading strategy..While thorough reading , it's important to break down the reading process into the following stages:
Stages of Reading:
Before reading:
• skim the table of contents, headings and subheadings
• read the introduction and conclusion
• scan the relevant sections to locate where your topic is discussed
During reading :
• read actively - write in the margins, highlight phrases, take note of important points
• don't forget to examine diagrams and figures as they are information-dense
• read critically - ask yourself questions; for example, Is the argument logical? Is it biased? Is there enough evidence to support the author's conclusions?
After reading:
•Think over what you have read.
•Make a brief summary of the main ideas and concepts in the text.

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