
19/06/2025
Launching a space like Nest meant more than just an invite and a press note. It meant crafting an introduction that people would actually want to engage with.
We put together a visual-first, storytelling-led PR plan that blended curated moments with organic buzz - from influencer invites that didn’t feel like clichés, to content that made it to people’s feeds without being forced there.
When the launch looks this effortless, you know the strategy wasn’t!