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08/09/2026

This 2015 OLX India’s TVC was named - Aadhe Tere, Aadhe Mere.

Conceptualized by Lowe Lintas, the story depicts the life of two modern people living and choosing to live their respective lives on their term. While one has to constantly depend on the other for their transportation (a medium that the brand OLX is communicating about).

We love how the narration is simple, yet very powerful with their message of mutual respect and understanding – a true partnership as we say.

Video courtesy: OLX India
Agency: Lowe Lintas

Disclaimer: Shared for editorial/informational coverage. All rights belong to the respective copyright holders.

In an exclusive MediaInfoline interview, Akhil Nair, Co-Founder & CEO, BigTrunk Communications, talks about the continue...
08/09/2026

In an exclusive MediaInfoline interview, Akhil Nair, Co-Founder & CEO, BigTrunk Communications, talks about the continued growth of digital investments across sectors, with Retail and FMCG maintaining strong momentum across social, commerce and performance marketing.

He also discusses a larger shift in the industry: brands are increasingly looking beyond reach and engagement to ask a more important question - what impact is digital creating for the business?

From GenAI and campaign optimisation to creativity, measurement and global expansion, the conversation offers an inside look at how the agency ecosystem is evolving.

Read the full interview with Akhil Nair here: https://www.mediainfoline.com/interview/retail-and-fmcg-continue-to-spend-aggressively-on-digital-akhil-nair-co-founder-ceo-bigtrunk-communications

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