02/09/2025
August was an exciting month for Accor as the brand continued to shape conversations in the hospitality industry.
The biggest highlight was the announcement of Ranju Alex as CEO for South Asia – a seasoned professional with three decades of experience whose leadership is set to inspire and drive the future of hospitality.
This milestone created a very big buzz, with the story getting featured in leading publications like ET, Mint, and Skift, earning the largest share of voice for Accor.
In total, Accor recorded 50 plus coverages in August across all announcements, with a PR value of INR 70,381,818 in online media and INR 389,770 on social media – a true reflection of impactful storytelling and strong industry presence.