313Media

313Media A Precision Media Solution Agency. The one stop shop for Media Planning Buying and ex*****on for all

Q-comm ad rates climb 50% in a yearThe growth in ad rates is fuelled by rising user engagement and proven performance ou...
04/09/2025

Q-comm ad rates climb 50% in a year
The growth in ad rates is fuelled by rising user engagement and proven performance outcomes, say experts

https://www.313media.in/blog-NjI3

News publishers feeling the pinch as GoI halves digital ad rates in 8 yearsWhile publishers continue to expand their ad ...
03/09/2025

News publishers feeling the pinch as GoI halves digital ad rates in 8 years

While publishers continue to expand their ad inventories and ramp up their video content to cope, they urge a review of pricing structures

India’s digital news publishers are facing a double whammy. While still grappling with GenAI disruptions, Google’s core updates, and escalating newsroom costs, they are now reeling under a sharp drop in government ad revenues since the start of 2025.

The Central Bureau of Communication (CBC) — formerly the Directorate of Advertising and Visual Publicity (DAVP) — has slashed rates for popular digital ad formats by nearly 50% over the past eight years, with the latest revision made in December 2024, e4m has learnt.
https://www.313media.in/blog-NjI2

Spotify hits 276M subscribers and strong user growth in Q2, but revenue and profit fall short of targetsPosted on 3rd Se...
03/09/2025

Spotify hits 276M subscribers and strong user growth in Q2, but revenue and profit fall short of targets
Posted on 3rd Sep 2025

In Q2 2025, Spotify added millions of subscribers, reaching 696 million active users. While revenue grew by 10% to €4.2 billion, the company reported a net loss of €86 million, marking a decline from last year's profit.

https://www.313media.in/blog-NjI1

MG ban to hit celebrities hard as ?200-300 crore endorsement deals vanish overnightThe Promotion and Regulation of Onlin...
02/09/2025

MG ban to hit celebrities hard as ?200-300 crore endorsement deals vanish overnight

The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies

https://www.313media.in/blog-NjI0

GOOD NEWS OR BAD NEWS ???Online Gaming Bill: Can blanket ban hit gaming ad rev hard?As per industry estimates, the ban o...
01/09/2025

GOOD NEWS OR BAD NEWS ???

Online Gaming Bill: Can blanket ban hit gaming ad rev hard?

As per industry estimates, the ban on real-money gaming ads threatens ?10,000+ crore in spends and could reshape digital and sports marketing

https://www.313media.in/blog-NjIz

5% or 18%? Ad industry split on GST slabs, but united on benefits of cut and uniformityIndustry voices agree that a unif...
25/08/2025

5% or 18%? Ad industry split on GST slabs, but united on benefits of cut and uniformity

Industry voices agree that a uniform & simplified GST regime would reduce compliance complexities, improve cash flows, and bring greater predictability to client investments and agency operations

https://www.313media.in/blog-NjIx

Apr-June quarter a mixed bag for TV newsTV news broadcasters have cited subdued advertising and lack of election-related...
19/08/2025

Apr-June quarter a mixed bag for TV news
TV news broadcasters have cited subdued advertising and lack of election-related revenues as reasons for lackluster revenue figures
MORE CUSHION TO MEDIA BUYERS 🙂

https://www.313media.in/blog-NjIw

15/08/2025

Celebrate this Independence Day by unlocking the shackles of limited brand visibility!🥳🇮🇳
Embrace the freedom to showcase your brand on your desired platform, reaching new heights of recognition and success. 🇮🇳📈

In every thread that's tied, there's a story of love and protection. Happy Rakhsha Bandhan from us to you!🥳🤗 ...
09/08/2025

In every thread that's tied, there's a story of love and protection. Happy Rakhsha Bandhan from us to you!🥳🤗

Kargil Vijay Diwas: A day to remember the courage and sacrifice of our soldiers.
26/07/2025

Kargil Vijay Diwas: A day to remember the courage and sacrifice of our soldiers.

CTV is Gen Z's new crush. Are marketers getting the hint?Gen Z doesn’t like brands shouting at them; they want subtle, r...
22/07/2025

CTV is Gen Z's new crush. Are marketers getting the hint?

Gen Z doesn’t like brands shouting at them; they want subtle, relevant messages. That’s why CTV is a great option, say experts

https://www.313media.in/blog/viewpost-619.html

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