313Media

09/05/2026

Two years after Ghatkopar crash: BMC policy overhaul fails to curb illegal hoardings

Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
https://www.313media.in/blog-NjQ0

09/05/2026

English dailies: Is growth now a metro game?

The ABC data for July–December 2025 shows that growth, where it exists, is increasingly tied to depth in core urban markets rather than expansion across geographies
https://www.313media.in/blog-NjQz

07/05/2026

MIB extends news TRP suspension by 4 weeks amid industry divide on policy overhaul

Broadcasters and media agencies have expressed divergent views on the new framework
https://www.313media.in/blog-NjQx

07/05/2026

How election results in India became a media business story
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news....
https://www.313media.in/blog-NjQy

05/05/2026

From stories to storefronts: How commerce media is reshaping ad spends
Retail media and quick commerce are rapidly emerging as some of the strongest growth engines within India’s digital advertising ecosystem, as marketers increasingly prioritise channels that sit closer to transactions and offer clearer measurement. With customer acquisition costs on the rise and return-on-investment scrutiny intensifying, brands are reallocating spends toward high-intent environments where the path from impression to purchase is shorter, faster and easier to track.
https://www.313media.in/blog-NjQw

05/05/2026

Mastheads to AR: Print bets big on high-impact formats
While mastheads maximise reach, AR-led ex*****ons focus on engagement, interaction, and data capture, measured through scan rates, leads, and time spent, share industry leaders.........
https://www.313media.in/blog-NjM5

03/05/2026

Are betting ads shifting to radio as TV, OTT face tight scrutiny?

Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight....
https://www.313media.in/blog-NjM3

03/05/2026

From climbing billboards to gold digs: Aprils most eye-catching OOH campaigns
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms....
https://www.313media.in/blog-NjM4

22/04/2026

20/04/2026

When TRPs disappear, what fills the gap?

When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system...Read More
https://www.313media.in/blog-NjM2

09/04/2026

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