BriteLite Media

02/10/2025

May the victory of good over evil inspire light, happiness, and positivity in your life this Dussehra. 🪔✨

02/10/2025

04/09/2025

Q-comm ad rates climb 50% in a year
The growth in ad rates is fuelled by rising user engagement and proven performance outcomes, say experts

https://britelitemedia.in/mediablog-ad-rates-climb-50-in-a-yQ-commear-NjI3.html

03/09/2025

News publishers feeling the pinch as GoI halves digital ad rates in 8 years

While publishers continue to expand their ad inventories and ramp up their video content to cope, they urge a review of pricing structures

India’s digital news publishers are facing a double whammy. While still grappling with GenAI disruptions, Google’s core updates, and escalating newsroom costs, they are now reeling under a sharp drop in government ad revenues since the start of 2025.

The Central Bureau of Communication (CBC) — formerly the Directorate of Advertising and Visual Publicity (DAVP) — has slashed rates for popular digital ad formats by nearly 50% over the past eight years, with the latest revision made in December 2024, e4m has learnt.
https://britelitemedia.in/mediablog-News-publishers-feeling-the-pinch-as-GoI-halves-digital-ad-rates-in-8-years-NjI2.html

03/09/2025

Spotify hits 276M subscribers and strong user growth in Q2, but revenue and profit fall short of targets
Posted on 3rd Sep 2025

In Q2 2025, Spotify added millions of subscribers, reaching 696 million active users. While revenue grew by 10% to €4.2 billion, the company reported a net loss of €86 million, marking a decline from last year's profit.
https://britelitemedia.in/mediablog-Spotify-hits-276M-subscribers-and-strong-user-growth-in-Q2-but-revenue-and-profit-fall-short-of-targets-NjI1.html

02/09/2025

MG ban to hit celebrities hard as ?200-300 crore endorsement deals vanish overnight

The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies
https://britelitemedia.in/mediablog-RMG-ban-to-hit-celebrities-hard-as-200-300-crore-endorsement-deals-vanish-overnight-NjI0.html

01/09/2025

Online Gaming Bill: Can blanket ban hit gaming ad rev hard?

As per industry estimates, the ban on real-money gaming ads threatens ?10,000+ crore in spends and could reshape digital and sports marketing

https://britelitemedia.in/mediablog-Online-Gaming-Bill-Can-blanket-ban-hit-gaming-ad-rev-hard-NjIz.html

28/08/2025

IRS pilot likely in 3 markets, to study both print & digital readership

https://www.britelitemedia.in/mediablog-IRS-pilot-likely-in-3-markets-to-study-both-print-&-digital-readership-NjIy.html

25/08/2025

5% or 18%? Ad industry split on GST slabs, but united on benefits of cut and uniformity

Industry voices agree that a uniform & simplified GST regime would reduce compliance complexities, improve cash flows, and bring greater predictability to client investments and agency operations

https://www.britelitemedia.in/mediablog-5-or-18-Ad-industry-split-on-GST-slabs-but-united-on-benefits-of-cut-and-uniformity-NjIx.html

19/08/2025

Apr-June quarter a mixed bag for TV news

TV news broadcasters have cited subdued advertising and lack of election-related revenues as reasons for lackluster revenue figures
MORE CUSHION TO MEDIA BUYERS :)

15/08/2025

Celebrate this Independence Day by unlocking the shackles of limited brand visibility!🥳🇮🇳
Embrace the freedom to showcase your brand on your desired platform, reaching new heights of recognition and success. 🇮🇳📈