BriteLite Media

BriteLite Media The one stop shop for Media Planning Buying and ex*****on for all forms of advertisement and communication like TV, Print, Radio, Digital, OOH and BTL...

Best place for effective media planning and buying.. Strategy formation for launch of brand/product. Analysis of various product categories

May the victory of good over evil inspire light, happiness, and positivity in your life this Dussehra. 🪔✨               ...
02/10/2025

May the victory of good over evil inspire light, happiness, and positivity in your life this Dussehra. 🪔✨

02/10/2025
News publishers feeling the pinch as GoI halves digital ad rates in 8 yearsWhile publishers continue to expand their ad ...
03/09/2025

News publishers feeling the pinch as GoI halves digital ad rates in 8 years

While publishers continue to expand their ad inventories and ramp up their video content to cope, they urge a review of pricing structures

India’s digital news publishers are facing a double whammy. While still grappling with GenAI disruptions, Google’s core updates, and escalating newsroom costs, they are now reeling under a sharp drop in government ad revenues since the start of 2025.

The Central Bureau of Communication (CBC) — formerly the Directorate of Advertising and Visual Publicity (DAVP) — has slashed rates for popular digital ad formats by nearly 50% over the past eight years, with the latest revision made in December 2024, e4m has learnt.
https://britelitemedia.in/mediablog-News-publishers-feeling-the-pinch-as-GoI-halves-digital-ad-rates-in-8-years-NjI2.html

Spotify hits 276M subscribers and strong user growth in Q2, but revenue and profit fall short of targetsPosted on 3rd Se...
03/09/2025

Spotify hits 276M subscribers and strong user growth in Q2, but revenue and profit fall short of targets
Posted on 3rd Sep 2025

In Q2 2025, Spotify added millions of subscribers, reaching 696 million active users. While revenue grew by 10% to €4.2 billion, the company reported a net loss of €86 million, marking a decline from last year's profit.
https://britelitemedia.in/mediablog-Spotify-hits-276M-subscribers-and-strong-user-growth-in-Q2-but-revenue-and-profit-fall-short-of-targets-NjI1.html

Apr-June quarter a mixed bag for TV newsTV news broadcasters have cited subdued advertising and lack of election-related...
19/08/2025

Apr-June quarter a mixed bag for TV news

TV news broadcasters have cited subdued advertising and lack of election-related revenues as reasons for lackluster revenue figures
MORE CUSHION TO MEDIA BUYERS :)

15/08/2025

Celebrate this Independence Day by unlocking the shackles of limited brand visibility!🥳🇮🇳
Embrace the freedom to showcase your brand on your desired platform, reaching new heights of recognition and success. 🇮🇳📈

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