30/09/2025
Dear Brand, Who Are You? is a stirring journey into the heart of branding — not just what we see in commercials, packaging, or social media, but what we feel when we remember. It’s about the power of nostalgia in advertising: how brands reach back through time, tap into collective memory, and build identities that become part of our personal stories. From vintage jingles that still echo in our minds, to retro packaging designs resurrected for modern tastes, this book explores how the past is never really past — it’s a reservoir of emotion, meaning, and brand loyalty.
Through vivid stories, sharp cultural critique, and insights from branding experts, this book asks: What makes a brand become “beloved”? How do brands borrow from memory to stay relevant? And at the end of the day, who does the brand belong to — the maker, the market, or the memories of its people?
For marketers, creatives, and anyone interested in why some advertisements linger long after they air, Dear Brand, Who Are You? reveals the alchemy of authenticity, heritage, and emotional resonance — and shows how every brand has a story worth telling.
