22/10/2025
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GPay & PhonePe, Watch Out! Zoho Pay Enters the Digital Payments Game 💸📲
India’s digital payments market is about to get more competitive! Zoho, known for its business software, is launching a consumer payments app called Zoho Pay. The app will allow users to send and receive money, pay bills, and transact seamlessly, all within Zoho’s privacy-focused chat platform Arattai.
According to Sivaramakrishnan Iswaran, CEO of Zoho Payments Tech, Zoho Pay aims to provide a smooth, secure, and integrated payment experience. This marks Zoho’s deeper push into India’s fintech space, where it already offers business payments, POS solutions, and plans to expand into lending, insurance, broking, and wealthtech.
By integrating payments directly into Arattai, Zoho Pay offers a unique edge over competitors like Google Pay and PhonePe, letting users transact without leaving their chat interface. This could redefine convenience in digital payments and attract millions of users looking for a one-stop solution for messaging and payments.
With the launch of Zoho Pay, the company is positioning itself to become a major player in India’s rapidly growing digital payments ecosystem, offering both security and ease of use for everyday transactions.