03/03/2024
1. All publicity is good publicity📢:
New Coke - In 1985, Coca-Cola changed its original formula to "New Coke," leading to a massive public backlash. The negative publicity was not beneficial and forced the company to revert to its original formula, demonstrating that not all attention positively impacts a brand.
2. A good product sells itself📊:
Segway - Launched with significant hype in 2001, the Segway was a technological marvel that failed to meet sales expectations. It showed that even innovative products need effective marketing strategies to understand their value and practical use in everyday life.
3. We can ignore media backlash📸:
United Airlines - In 2017 faced a huge media backlash after a passenger was forcibly removed from an overbooked flight. The incident, captured on video, spread rapidly online. United's initial response was seen as inadequate, leading to a significant reputational hit and loss in stock value.
4. Customers will always be loyal🤔:
BlackBerry - Once a leader in the smartphone market, BlackBerry lost its loyal customer base to competitors like Apple and Samsung. The company failed to innovate and keep up with consumer demands for touchscreen technology and a broad app ecosystem.
5. Customers don't know what they want🙄: Microsoft Windows 8 - Launched in 2012, Windows 8 represented a significant shift in user interface design, aiming to unify desktop and tablet environments. However, the drastic changes confused and frustrated users, leading to poor adoption rates. Microsoft had to address the criticisms with subsequent updates and revisions, underscoring the importance of aligning product development with user expectations and feedback.
