11/03/2026
A bad day for India's AI aspirations and the Indian Tech Industry!
тЬНЁЯП╗ Soham Patwardhan
Today, perhaps India's only and first AI assistant, 'Kruti AI', is being discontinued starting March 11, 2026тАФas clearly displayed in the app itself. This is something that should make every Indian pause and think.
A few months ago, a truly 'Indian' generative AI assistant came to my notice. And remarkably, it was available on the Google Play Store. I immediately downloaded it and started using it. This generative AI assistant is 'Kruti AI'. It is reportedly a project by Ola's founder Bhavish Aggarwal.
In the beginning, Kruti AI used to crash on prompts, but over time that reduced significantly. Even in its early days, it provided highly satisfactory answersтАФthat has been my experience. The deep research feature was available, and it delivered good results there too. On this app, Kruti AI could even book a cab for you.
Industry experts might analyze properly why this moment arrived for Kruti AI. But in my opinion, Indian internet users are still not ready to choose indigenous options in the category of free AI tools or free social networking apps.
However, in categories like cab booking apps, show booking apps, online shopping apps, groceries & essentials delivery, and food delivery apps, Indian internet users do consider the quality and utility of the service or product when making decisions. That is why even originally non-Indian companies like Uber and Amazon today dominate the Indian consumer market.
Perhaps in the free AI tools or free social networking apps category, Indian internet users hesitate and even neglect indigenous optionsтАФno matter how good the product or service is. It feels to me that there is a significant lack of patriotism in the decisions of Indian internet users.
Another example is the 'Arattai' messaging app or the various internet-based services and apps from Zoho company. Such Indian companies, at least those without international dealings, should insistently adopt Zoho's services. Likewise, more and more Indian users need to install Arattai alongside WhatsApp and become active on it. Arattai offers almost all the same features as WhatsApp, including end-to-end encryption, plus video conferencing. Yet, even with that, installing this app does not seem to be a priority for Indian internet users as Indians.
In my view, the entire world currently looks at India merely as an assembly hub, a consumer market, or a marketplace. If foreign companies are misusing the internet data of Indians through their data centers in their home countries and their global dominance, this is a danger signal. Therefore, it is essential for Indian tech and IT companies to enter the competitionтАФat least in IndiaтАФto break the monopoly of these foreign companies, create alternative applications, and for Indian consumers to support such efforts equally.
Even if one Indian company is attempting to break that monopoly, accepting and supporting that company is necessary. In the beginning, there may be a lack of features from small to large scale, bugs may appear, some compromises may be needed; but in the world of social media, conveying such flaws to the company's management is not very difficult.
The 'hardware and software tech industry' is currently the field in the global limelight. With new discoveries being made in powerful semiconductor chips and information technology (IT) and artificial intelligence (AI) related services, discussions about these fields are increasing everywhere. The reason for this is our growing dependence on these areas. On one hand, AI is taking away many people's jobs, while social media is giving birth to some new problems in society. Therefore, a responsible, capable, and talented country like India should lead the world in these areas.
And if all of us Indians do not stand behind our own Indian tech community, then we will have no right to question the government and Indian companies, "Why is India lagging in this race?"
Let us all hope that Kruti AI becomes operational again soon!
Date: INC 20 PHGN 1947 / G. 11/03/2026
Krutrim INDIAai