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SportEd India SportEd India is a venture dedicated to Sports Content, Sports News, Interviews & Educational Content (Of Sports Management) is concerned.

Our aim is to spread awareness and enhance the valuation of sporting properties in India.

ISL’s commercial portfolio has scored big this year ⚽️💰The three year wait for a title partner was ended by the deal wit...
14/10/2026

ISL’s commercial portfolio has scored big this year ⚽️💰

The three year wait for a title partner was ended by the deal with MG Motor close to ₹25 crore.

Sony Sports Network continue the broadcast of the ISL through this season and the next. Youtube joining as the digital streaming partner gives the ISL access to global markets - something that was limited in previous editions.

Nivia will also continue to be the equipment partner and official match ball for the league. This shows the preference to an Indian sports brand over international brands.

Earlier this year, the ISL also signed a new four-year agreement with Sportradar to continue as the Data and Integrity Partner. The Switzerland-based tech company provides real-time data and analysis along with detecting potential match fixing or other fraud.

The deals have been secured for huge amounts and on a long-term basis, ensuring sustained commercial stability for the league. The changes in leadership as well as the structure of the ISL have been an attractive proposition for brands to buy in on. It will be interesting to see if they can build on this momentum and make the ISL a competitive football league on the global level.

[Indian Super League, Sports Business, Sunil Chhetri, ISL, Football, Sponsorship]

Virat Kohli joins LinkedIn at 37 🤩The Indian cricket legend has gained over 40,000 followers having made only one post o...
13/10/2026

Virat Kohli joins LinkedIn at 37 🤩

The Indian cricket legend has gained over 40,000 followers having made only one post on LinkedIn.

Kohli’s first post on the platform highlighted his role as investor in Agilitas, and co-founder and co-creator of one8world.

The vision Kohli brings with him is to build something long lasting and shape the future of global sport.

Will he become the most followed athlete on LinkedIn?

[Virat Kohli LinkedIn, Virat Kohli, Team India, Sports News, Cricket News, One8world, Agilitas]

Fancode to bring the Hong Kong Sixes fever to India 🇭🇰🏏Exclusive digital streaming rights for India of the Hong Kong Six...
13/10/2026

Fancode to bring the Hong Kong Sixes fever to India 🇭🇰🏏

Exclusive digital streaming rights for India of the Hong Kong Sixes 2026 will go to Fancode.

The Indian team will consists of stars like Bhuvneshwar Kumar, Nitish Rana, Krunal Pandya, Shashank Singh and more.

FanCode Co-founder Yannick Colaco, said, “Over the years, Hong Kong Sixes has managed to attract the attention of cricket fans across the globe. With a strong Indian squad featuring top IPL stars, this edition promises to be particularly exciting to watch.”

Mr. Anuraag Bhatnagar, Director of Marketing and Commercial, Cricket Hong Kong, China, said, “This year promises to be bigger than ever with a strong India squad headlining the event and plenty of blockbuster clashes.”

India will begin their campaign against Pakistan on October 30.

[Hong Kong Sixes 2026, Fancode, Streaming rights, Sports News, Cricket News, Team India]

Election on the horizon for the IOA 🇮🇳The Indian Olympic Association will hold an election on December 5 for their Execu...
11/10/2026

Election on the horizon for the IOA 🇮🇳

The Indian Olympic Association will hold an election on December 5 for their Executive Council 2026-2030 term.

The current Executive Council, led by President PT Usha’s term is coming to an end on December 10.

The IOA has appointed former Election Commissioner of Delhi and Chandigarh, Sanjay Kumar Srivastava to oversee the election process as Electoral Officer.

[Indian Olympics, Olympics, Election, Sports News, PT Usha]

MG Indian Super League to gain global visibility 🌐⚽️India’s biggest football league will be streamed on multiple platfor...
08/10/2026

MG Indian Super League to gain global visibility 🌐⚽️

India’s biggest football league will be streamed on multiple platforms. MG ISL have signed a two-season broadcast agreement with Sony Sports Network valued at around ₹25 crore. Sony LIV will stream all matches of the upcoming season and the next.

In addition to this, YouTube has joined as the digital streaming partner to provide access to global audiences, thereby expanding its footprint beyond the Indian market.

Karan Yadav, CEO, Indian Super League, said, “YouTube significantly expands our digital and connected-TV reach, while Sony Sports Network brings the scale, reach and expertise of a leading sports broadcaster to the League, providing fans with a premium live broadcast experience.”

Gunjan Soni, Managing Director – India, YouTube, said, “This partnership brings Indian football to fans across the country on a platform they already use every day, while giving them more ways to follow their clubs, players and the League throughout the season.”

Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said, “Indian football has passionate supporters, deep local loyalties and rivalries that deserve a national stage. The ISL brings all of that together.”

This move is a giant step forward in building a sustainable commercial model for the Indian Super League, while Sony Sports Network adds another property to its broadcast arsenal to stay competitive.

[ISL, MG ISL, Football News, Indian Super League, Sony, YouTube, Broadcast partner, Streaming partner, Sports News]

MS Dhoni goes ultra-premium in Hyderabad 🎾💫The Indian cricket legend has launched a 15,000 sq.ft. 7Padel facility in Hyd...
07/10/2026

MS Dhoni goes ultra-premium in Hyderabad 🎾💫

The Indian cricket legend has launched a 15,000 sq.ft. 7Padel facility in Hyderabad, alongside Padel Park India.

The facility has been described as one-of-a-kind, ultra luxury, with 3 padel courts, a fully equipped gym, sauna, ice bath, infrared room and much more. Newcomers and seasoned competitors will be able to enjoy top-tier amenities at the venue.

MS Dhoni said, “There is no shortcut to building a sport. Build good courts, look after the people who play on them, keep the doors open to anyone willing to try, and the game grows from the grassroots up. City by city, that is how padel will grow here. Hyderabad is a new chapter, and far from the last.”

Jigar Doshi, Co-Founder of PadelPark India, said, Hyderabad has been on our radar for a while, and we felt the timing was right. We’re seeing more people looking for sports that are active but also deeply social, and padel fits that need perfectly.”

[MS Dhoni, Padel, Hyderabad, Sports News, Sports Business]

BB Racing will now be Honda BB Racing 🏍️Honda has signed to be the title sponsor of Panchshil Realty-backed BB Racing fo...
06/10/2026

BB Racing will now be Honda BB Racing 🏍️

Honda has signed to be the title sponsor of Panchshil Realty-backed BB Racing for Season 3 of the Indian Supercross Racing League (ISRL).

The team will race as Honda BB Racing and wear their red identity on the track. The alliance will combine the international engineering pedigree with the team’s long term commitment to the ISRL.

Mr. Mutsuo Usui, Director – Sales & Marketing, Honda Motorcycle & Scooter India, said, “Indian riders are increasingly exploring new riding experiences, with growing interest in adventure and off-road motorcycling. Our title partnership with BB Racing reflects our support for this evolving riding culture and for the growth of professional Supercross in India.

Mr. Atul Chordia, Chairman, Panchshil Realty & Owner, Honda BB Racing, said, “Honda has been an important part of our journey since we entered the ISRL, and bringing the two together as Honda BB Racing is a natural next step.”

Mr. Eeshan Lokhande, Co-Founder, Indian Supercross Racing League, said, “We believe partnerships like this can deepen industry participation and help establish India as a credible destination for the sport globally.”

[Indian Supercross Racing League, Sports News, Honda, BB Racing, Motorsport]

Here’s how India’s performance stands in the last three Asian Games editions 🇮🇳📈Overall, the medals at Aichi-Nagoya fell...
05/10/2026

Here’s how India’s performance stands in the last three Asian Games editions 🇮🇳📈

Overall, the medals at Aichi-Nagoya fell well short of the tally in Hangzhou.

One of India’s key sports - badminton yielded no medals having PV Sindhu, Lakshya Sen, Satwik-Chirag and more.

However, young athletes from various different disciplines have shown their talent and made the nation proud with their achievements.

This edition reflected a step in the right direction in terms of participation. But the IOA and the industry have their work cut out for them to prepare athletes to take participation to the next level - dominance.

[Asian Games, Team India, Aichi-Nagoya 2026, Sports News]

Rohit Sharma makes his solar bid ☀️🏏Solar company Freyr energy have onboarded the former India captain as their first ev...
04/10/2026

Rohit Sharma makes his solar bid ☀️🏏

Solar company Freyr energy have onboarded the former India captain as their first ever brand ambassador.

Sharma will be the face of the ‘Solar Ho, Toh Freyr Ho!’ campaign that promotes the investment in rooftop solar solutions , under the PM Surya Ghar: Muft Bijli Yojana.

Saurabh Marda, Co-founder & Managing Director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”

Radhika Choudary, Co-founder & Director, Freyr Energy, said, “The company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”

Rajan Mahalingam, Marketing Head, Freyr Energy, said, “Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with.”

Rohit Sharma, exclusively managed by RISE Worldwide, said, “I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”

The building of trust with customers for a long-term investment like rooftop solar comes as first priority. Rohit Sharma has built a legacy of trust with their audience throughout his career, which stands to benefit this association.

[Rohit Sharma, Freyr Energy, Solar Energy, Renewable Energy, Sustainable Development, Cricket News, Sports News, Sports Business]

Nike’s downfall is one to be studied 📉The brand recently lost Kylian Mbappé to On after a 20-year association. But this ...
02/10/2026

Nike’s downfall is one to be studied 📉

The brand recently lost Kylian Mbappé to On after a 20-year association. But this is probably the least of their problems.

Over the last two years, they have lost massive athletes like Roger Federer and Lamine Yamal to On and adidas respectively.

Their share price has plummeted 80% since 2021 and they had to exit the S&P 100 index.

They’ve burned bridges with wholesalers and retailers to sell directly to the customer. Loss of shelf space has led competitors to gain more visibility and take their market share away.

China was their biggest market and they lost it when brands like Anta and Li-Ning gained more shelf space. Nike’s revenues in China fell almost 30% in five years.

Whilst everything seems to be going wrong for Nike, a silver lining is that the supply chain is being simplified. Nike Running is also showing promising signs of growth over the last five quarter adding about $1 Billion revenue.

Nike clearly looks in a period of transition with regard to their brand and operational priorities. People are still loyal to the brand and it still holds a strong position in the market.

Falling share prices, cost cutting, and loss of key markets comes as part of the business cycle, as the executives claim. They will have to mend relationships and most importantly, innovate, to get back to the top of the food chain.

[Nike, On, Kylian Mbappe, Lamine Yamal, Roger Federer, Sports Business, Football, Tennis]

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