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SportEd India, Pune (2025)

Our aim is to spread awareness and enhance the valuation of sporting properties in India.

10/05/2025

Great News for LALIGA Fans in India!👏🏽😍

FanCode has secured a 5-year exclusive streaming partnership with LALIGA, covering both LALIGA EA Sports and LALIGA Hypermotion. Starting this weekend with the El Clásico, the platform will stream the rest of the current season and all 380 matches per season live, in HD, across mobile, web, and TV apps.

📌 Deal Summary:

• Live & on-demand match access for fans across India
• Community outreach initiatives & marquee screenings
• Star-player visits & offline fan engagement plans
• Full-scale marketing and fan activation strategies

Before this, LALIGA had partnered with the GXR World app for the 2024–25 season. However, the experience was widely criticized by fans due to technical glitches and a lackluster app interface — making this new FanCode deal a timely course correction.

FanCode, a Dream Sports venture, has been expanding its presence in sports broadcasting with a focus on tech, access, and fan engagement.

23/04/2025

The IPL continues to redefine sports marketing and brand equity in India, crossing ₹1,00,000 crore in brand value. 👏

A benchmark in commercial success and fan engagement. 🤩

18/04/2025

Indian cricket icon Jasprit Bumrah has made a strategic equity investment in uppercase, a Mumbai-based D2C luggage brand.

Having been associated with uppercase as a brand ambassador, Bumrah’s decision to now back the brand financially signals his belief in its vision and potential.

Jasprit Bumrah commented on his admiration for the brand’s values and said, “I have always admired uppercase’s ethos of creating environmentally friendly bags from recycled materials — a mission that strongly resonates with both my wife and me. By choosing to invest in uppercase, I feel proud to be part of a movement that aligns with my values and aspirations for a more sustainable planet. Their focus on sustainable materials, functionality, and design, and the fact that they’re doing it all out of India — was really impressive’’.

Sudip Ghose, Managing Director and Founder of uppercase added, “We are thrilled to have Jasprit not just as the face of uppercase, but now as an integral part of our family. His commitment, resilience, and innovative mindset truly reflect the core values of our brand.”

16/04/2025

BeastLife, India’s top brand for authentic bodybuilding supplements, has bolstered its brand presence by signing Rinku Singh, an Indian and Kolkata Knight Riders (KKR) cricketer, as brand ambassador and an investor.

Gaurav Taneja, Co-Founder of BeastLife, said, “Rinku embodies everything BeastLife stands for: discipline, performance and authenticity. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”

Raj V. , Co-Founder & CEO of BeastLife, added, “Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”

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