08/10/2022
π‘ Here's what we mean:
Picture the letter "T". The horizontal line on top represents your width of knowledge, while the vertical line is the depth of your knowledge in a specialty area.
Example: A social media manager is amazing at content creation and that's probably the field where they feel most comfortable. At the same time, this person also knows a lot about brand monitoring, online reputation management, strategy, and reporting.
π When you become a T-shaped social media manager, you understand the basics of several channels and can look at your main expertise channel (in this case, content creation) like a gear that should mesh together with other channels.
π As a T-shaped social media manager you also know there are always more areas to learn about and you're willing to dig deeper vertically into the other areas.
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