Advertising.Report

25/10/2023

Exciting developments in the digital advertising space! AlgoriX and LiveRamp have joined forces to usher in a seamless cookieless transition.

This collaboration ensures global customers can transact on LiveRamp’s RampID via AlgoriX's DSP and SSP platforms and will also see the integration of LiveRamp's Authenticated Traffic Solution SDK into AlgoriX, paving the way for a robust mobile app ecosystem. https://tinyurl.com/2rw6pr4s

19/10/2023

Integral Ad Science (Nasdaq: IAS), a frontrunner in global media measurement, unveils its latest innovation: an AI-driven Made for Advertising (MFA) site detection & avoidance product.

This leap forward promises to boost transparency in ad campaign quality, shed light on spend allocations, and drive smarter optimizations, reducing wastage on MFA sites. https://bit.ly/46Y8u0G

18/10/2023

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. https://bit.ly/3Q0MzyP

VIOOH and Yahoo join forces to explore the value of PrDOOH within multichannel campaigns, enhancing digital advertising strategies.

13/10/2023

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail.

Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads. https://tinyurl.com/4bshhpj2

Tinuiti named premier launch partner for Microsoft Advertising Network, enhancing retail marketing opportunities.

10/10/2023

Advertising on streaming TV is moving into the future. This week, the TV advertising company Marketing Architects unveiled Annika Streaming as a brand-new platform for CTV marketers.

This makes it possible for performance brands to benefit on streaming's potential. https://tinyurl.com/y3n6w348

15/09/2023

Brandee Johnson, a freelance Technical Writer and Judicial Clerk at Maryland Judiciary shares her thoughts on multimedia content for B2B brand marketing.

Discover how multimedia content can transform brand marketing strategy for businesses, reach a wider audience, and boost growth. https://tinyurl.com/3x7832ck

13/09/2023

Alliant, the premier transaction-driven audience firm, announced today the debut of a brand-new set of industry-leading audiences encompassing TV subscription and viewership categories, allowing marketers to offer tailored advertising based on consumers' streaming behaviors. Read more about this: https://tinyurl.com/5yrtzj7w

Unlock precise audience targeting with Alliant's new Streaming TV Subscriber Viewership Audiences for advertisers. Enhance your ad campaigns today.

12/09/2023

DeepIntent, a leader in healthcare advertising technology, has announced the release of DeepIntent Copilot, a game-changing move toward more integrated and smarter healthcare advertising through the use of connected artificial intelligence (AI). https://tinyurl.com/5jvufrxm

DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected AI...

12/09/2023

Michael Hudes has been named the company's new president and chief executive officer (CEO), according to LG Ad Solutions, a world leader in connected TV (CTV) and cross-screen advertising. Hudes will also be a director on the board of the business. Continue reading full news: https://bit.ly/3PAgBdW

LG Ad Solutions announced the appointment of Michael Hudes as its new President and Chief Executive Officer.

06/09/2023

Brandee Johnson, an experienced content writer, sheds light on the transformative power of multimedia content in brand marketing strategy. Elevate the brand's identity and connect with a broader audience with multimedia for unparalleled growth and establish a practical marketing approach.

Discover how to amplify your brand's presence and resonate with a larger audience. https://tinyurl.com/3x7832ck

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best ass...

02/09/2023

Entravision (NYSE: EVC), a top provider of media, advertising solutions, and technology, today announced that its digital business unit, which is based in Africa, has been selected by Match Media Group as its exclusive sales partner in the continent.

Match Media Group powers advertising for popular brands like Tinder, OkCupid, and Match. Read more: https://bit.ly/3qQ0kbh

Entravision a leading global advertising solutions, media and technology company, announced today that its African based digital business

31/08/2023

AdCellerant unveiled Addressable Streaming TV, their newest product offering, which is built on the fundamental idea of innovation.

This ground-breaking solution combines the unmatched brand awareness-building abilities of large-screen, TV-sized equipment with micro-targeting accuracy and foot traffic attribution. Continue reading more: https://tinyurl.com/526r46cr

AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach