09/07/2016
When the two entities first sat down together, the energy prompted Welworth3G Advertising Founding Chairman Apoorv Houzwala to break out in an ear-to-ear grin. “The founder teams get along and are on the same page,” he says. “But when you see light bulbs going on with the creative teams, it's exciting.”
Right before the ¬calendar turned to 2016, Houzwala picked up Pune-based YellowMustard MarComm, which specializes in Digital Marketing & Growth Hacking. Welworth3G Advertising plans to align YellowMustard’s expertise – and track record of helping several clients make core transformations in marketing strategy and operations to power growth through digital advantage – along with its own well-developed Branding and creative capabilities. The collaborative skills traverse branding, creative designing, web designing & development along with PR and Digital marketing service.
The move, according to Neha Garg, Founding Director & CEO – YellowMustard, was part of an effort to help clients navigate the increasingly complex world of Digital Marketing.”Just look at any brand over the course of its lifetime,” she says. “The amount of data the brand generates is staggering. And figuring out how to galvanize the data and craft compelling stories around it is more important than ever before.”
Not surprisingly for a firm with an ambitious growth agenda. Houzwala suggests the uptick in multidisciplinary collaboration is more than just a fly-by-night trend. The teams work together and produce an atypical pitch that clients aren't expecting,” he says. “Even if the client hasn't asked for the new approach, they're certainly receptive to it.”
Another achievement in YellowMustard's track record with Apoorv Houzwala, Naresh Garg
