29/08/2025
🚨 Quick Commerce Promised a Spark, Delivered a Glitch
The Economic Times recently reported how electronics brands like Boult, boAt, and Havells rushed into platforms like Blinkit and Zepto, lured by the promise of lightning-fast sales and last-mile reach.
But the reality?
Inventory mismatches, limited SKUs, backend chaos, and a strain on operational teams.
The most striking insight from the article:
👉 “You are expected to forecast demand like a data giant, move like a logistics company, and stock like a kirana store... all in real time.”
Quick commerce is no longer just about fast delivery—it’s about mastering agility, precision, and data at once. And many electronics brands are finding that this model wasn’t built for them.
📉 It’s a reminder that not every trend fits every category.
Is the quick commerce hype cycle cooling down for non-FMCG sectors?