What's your Syndrome?

What's your Syndrome? What's your Syndrome showcases the writing, editing and reporting talents of the Mass Communication

This is a JMC students' initiative managed and run entirely by students. Faculty supervision from time to time ensures fairness, transparency and accuracy of content. The right to accept or reject or edit any content rests with the Editorial Team. By submitting your content you agree to the terms and conditions of the editorial policy. Selection of content depends upon verification of reporter's e

mail and shall follow first cm first accepted axiom. All the rights rests with the management team
Issuance of Certificates & Awards will be the sole discretion of the Editorial Team
All questions should be addressed to the undersigned via emails only
Mails must be sent to:

Khushi Dave
Executive Editor
[email protected]

15/08/2023

How to identify a good Mass Communication Institute?

The most important thing to keep in mind is the nature and extent of experience of the faculty at such institutes. If you are looking to simply earn a degree, any institute or college will serve the purpose.

However, except for a handful, almost all faculty members in such academic institutes lack any professional experience.

So, go engage with the faculty, and then learn about their industry experience by asking straightforward questions.

And you can ask relevant questions if you read a lot about the career you aspire to take up and are aware of all the opportunities before taking the plunge.

Here's your chance to Learn & Win Cool Stuff!Simply visit https://youtu.be/yHMmuZ1cpW4 and sample all the videos, i.e. a...
30/08/2022

Here's your chance to Learn & Win Cool Stuff!
Simply visit https://youtu.be/yHMmuZ1cpW4 and sample all the videos, i.e. as much as you can, bookmark them, and learn ways to earn as you supercharge yourself digitally.

1M Giveaway by Satish K Videos | Free Laptop + Web Hosting+ Books Worth 1.17 Lakh INR Giveaway Namaste Dosto,1st of all Thank you all so very much for comple...

May there be joy, peace, and prosperity all around us. And, may we become more tolerant of each other's faiths, beliefs,...
02/05/2022

May there be joy, peace, and prosperity all around us. And, may we become more tolerant of each other's faiths, beliefs, and views.

VU JMC- Sahyadri FPC Communication ProjectSheetal AkhadeTY BAJMCA select group of students from the Department of Journa...
21/02/2022

VU JMC- Sahyadri FPC Communication Project

Sheetal Akhade
TY BAJMC

A select group of students from the Department of Journalism and Mass Communication were invited on the campus on 18th February 2022 to be a part of an orientation program on Sahyadri Farms-a Farmer Producer Company (FPC) as a part of the VU- Sahyadri FPC Communication project.

This is the team of JMC faculty and students that aims to build a proper communication model for covering FPCs in the media. “The broad question was,” explained Mr. Pramod Rajebhosale, CEO Incubation Centre at SFC, “how do we address the huge gap that exists between the media practitioners, the FPCs and the common man.”

According to government statistics, agriculture accounts for 15% of India's GDP and supports the livelihoods of half of the working population. But several agencies are proving to be an impediment in boosting farmers' income. Similarly, the vulnerability of the whole model, more often than not leads to the farmers bearing considerable losses. As one of many solutions, direct procurement from farmers helps enhance their revenue, which is also facilitated by FPC's like Sahyadri Farms.

“Sahyadri Farms, a company that has farmers as its primary stakeholders, effectively addresses the issue of scalability, farmer sustainability and consumer benefit.” Mr. Rajebhosale elaborated. “The main objective is to ensure better income for the producers through an organisation of their own. The company benefits farmers and consumers both by weeding out unnecessary agencies and by providing better logistics and quality to both the parties.”
Despite the encouraging growth in the number of FPC's in the country, there exists a severe problem of reaching masses at large. By understanding the potential on-field problems, the VU-Sahyadri team will try to fill the gap between the FPC's and the contemporary media. The project is beneficial for students as they will get to work with skilled industry professionals and will get hands-on experience preparing them to enter the workforce upon graduation.

Mr. Suresh Nakhate, Assistant Manager-Public Relations, helped understand the different verticals of Sahyadri Farms and how it provides End to End Solutions right from Intervention at Farm Level through Value Addition at the Product Level up to Sales & Marketing. The whole scale of operations was followed by an audio-visual that demonstrate the huge scale of operations.

Speaking on the occasion, Prof. (Dr.) Wasudeo Gade, Vice President, Vishwakarma University, appreciated the research led real-life innovative problem solving approach adopted by the team and wished good luck to all the participants. Dr. Chetan Kapadnis, Dean JMC, while expressing satisfaction on the progress of the project so far added that students and faculty alike will immensely benefit from guidance by Dr. Kiran Thakur, Professor Emeritus, VU JMC. Prof. Vaibhav Thakare, HoD, JMC, successfully coordinated the entire event with help from students and faculty members.

For details contact Department of Journalism & Mass Communication

Bringing Garbage Cleaners and Ragpickers into the mainstream with an App It all started with a moment of self-realizatio...
15/11/2021

Bringing Garbage Cleaners and Ragpickers into the mainstream with an App

It all started with a moment of self-realization for Sanjana Runwal, who at the tender age of 17 decided to help improve the condition of rag-pickers and city’s garbage cleaners. On top of her mind was improving their safety, given the kind of hazardous conditions they worked in. Speaking to the students from the Department of Journalism & Mass Communication in a live interaction as a part of 'Education for Action' on Wednesday 10 November, Sanjana narrated her inspiring journey and the motivation that has seen her start an NGO.

Ms. Sanjana started contributing to the society at a very young age. She was 12 when she had gone out with her elder brother Siddharth Runwal for jogging and noticed garbage workers and rag pickers picking garbage without any safety equipment.

Later, after returning home she asked her father as to why do these people not use any safety equipment. To which, her father asked her to write mail to the Indian government. Not one to give up, Sanjana wrote several mails to the GOI but got agitated when her queries met with no response.

Drawing from her interest in economics Sanjana started looking for data on the internet based on such issues but was astonished to see no information available.

Restless by now, Sanjana along with her elder brother visited a nearby BMC ward office and met the ward members there. Looking at their age the BMC personnel did not entertain them much.
However, noticing their persistent efforts to get answers, Mr. Chandrakant Tambe heard them out and that’s when their journey began. While, Siddharth moved overseas for higher education, Sanjana continued with creating contacts to deal with this issue.
All through this, Sanjana wrote 3 research papers under the guidance of Mr. Tambe and benefitting from her keen interest in economics. Equipped with this irrefutable knowledge base, she approached the government officials regarding this issue. Her papers focused on housing, safety and lack of finance issues.
Her papers stated the aim to improve the living conditions of the garbage cleaners and rag pickers and making available safety equipment and housing for them as it is a problem that needs urgent attention. The objective behind the research was to provide hygiene and safety, as well as recommend affordable housing that shall address their problem of housing ownership. With the support from the Government, she was sure that there will be a solution in near future.

Eventually her efforts bore fruits. The Maharashtra government has awarded a Letter of Appreciation to Sanjana Runwal for her research paper on 'Affordable Housing Solutions for Garbage Workers’.

By now, Sanjana had also volunteered with NGOs such as ASRA and BHAMLA and gained more in-depth perspectives about the working conditions of ragpickers. Additionally, she also received encouragement from her Reliance school. This eventually led to her starting her own NGO Clean-Up.

During this process Sanjana realized that these marginalized workers were not aware about finances available to them at low interest rates. So, to address this gap, along with her team, she designed and created a mobile application, now available in Marathi and Hindi, to help garbage workers find houses. She said, Mr. Tambe’s guidance was pivotal when it came to the "eureka moment" of creating an app. The mission statement behind the app is " To improve the quality of life for the garbage cleaners and rag pickers of Mumbai, thereby making the city a better place to live for all. "

That set the stage for the next big action. With these initiatives they were successful in installing water purifications, housing and safety equipment for the garbage workers.
During the standstill due to COVID-19 she was also considerate about the feelings and mental health of garbage workers and rag pickers as they survived on daily wages.

As a result of which, she conducted mental health camps in tie up with local NGO's to make their vulnerable life manageable.
Speaking of her challenges, Sanjana said, "Getting the government officers to cooperate with her initially was difficult because they thought she was just another kid from a well-to-do family.” "However," she added, “It was my persistence and perseverance that helped me understand that theoretical solutions always don't really work out. For my first mental health camp only 10 people showed up because of which I was disappointed. Language barrier was also an issue."

Nonetheless, till date they have raised around 13 lakh rupees and helped over 12,000 workers which in itself is a big achievement.
When asked about her parents’ reaction when she initially began this work, she admitted, "My parents were scared. My brother was there with me quite a few times but then he went to America, so I used to go alone to the BMC office because I was passionate. My parents had given me pepper spray and stuff. But by then I’d made good contacts.”

Talking about her inspiration, she says, "My grandfather came from a small village Dhulia with 100 rupees to Mumbai. He made it really big and because of him I know I have to give it back to the society. Listening to the stories it inspired me, so I just knew I have to do my bit for the society in some way, a real way and that was it."
What keeps her motivated today is the impact of what has happened. She sees a change in the society. Rag pickers use gloves and gumboots, a change has been brought into their lives.

Also, she inculcated in them leadership and communication skills too. The biggest motivation for her came when people voluntarily came to help her. "Giving money is important but giving time is what motivated me" she said.

At the end of the session, she was asked "how can an advertisement campaign help you?" to which she replied enthusiastically "It will help me immensely. It is one of the biggest forms of creating awareness. Clean-Up banners and Clean-Up t-shirts were our ways, but now advertisements on social media platforms are a surefire way to spread the word. It will help in generating more funds."

This conversation has truly inspired the author to pen this elaborate account with as much enthusiasm to match. Bringing the efforts of working for marginalized community inadvertently prompts me to draw comparison with student activists of international acclaim.
by
Anamika Chauhan
BA-JMC TY
Vishwakarma University
[email protected]

Sanjana Runwal

The Department of Journalism & Mass Communication invites you to be a part of this insightful interaction to understand ...
09/11/2021

The Department of Journalism & Mass Communication invites you to be a part of this insightful interaction to understand what it means to empower the marginalised sections of the society. vucc_d Vishwakarma University - Center of Communication for Development

Hey, if projects in social media interest you and if you are looking for some good opportunity, try this one out. Also s...
26/10/2021

Hey, if projects in social media interest you and if you are looking for some good opportunity, try this one out. Also share with your friends. Interested ? Contact us.

A leader carries on the legacy of transforming lives Known for building a game-changing reputed shipping businesses thro...
12/10/2021

A leader carries on the legacy of transforming lives Known for building a game-changing reputed shipping businesses through dedication, creativity and innovation, under the able guidance of his towering father, K.D Shetty, Chairman, Bhavani Group, Jeeksh*th Shetty is today the Managing Director of the respected Bhavani Group. The rise to the top rungs at the Bhavani Group for Jeeksh*th was purely on the dint of his impressive career and certainly not a handed down privilege....

A leader carries on the legacy of transforming lives Known for building a game-changing reputed shipping businesses through dedication, creativity and innovation, under the able guidance of his tow…

Celebrating 75 Independence DayObserving all the protocols, the Teachers, as well as the Non-Teaching staff at Vishwakar...
15/08/2021

Celebrating 75 Independence Day

Observing all the protocols, the Teachers, as well as the Non-Teaching staff at Vishwakarma University celebrated the 75th Independence Day with much panache and joy. Hon. Vice President Prof. (Dr.) Wasudeo Gade set the ceremony in action by paying obeisance to the reverend Bharatmata. Hon. Vice Chancellor Prof. (Dr.) Siddharth Jabade then unfurled the tricolour to a resounding applause. Transposing to attention, everyone rendered the national anthem in perfect unison with heads held high and a firm salute expressing the highest order of gratitude. The spirit of freedom from challenging circumstances in today's times was palpable in every note. Wishing everyone a happy Independence Day, in his ceremonial address, Hon. VC Prof. (Dr.) Siddharth Jabade appreciated the relentless contribution of every member of the VU family while encouraging all to continue marching with confidence and faith.

'Achal Suryawanshi' is the marathi YouTube channel by JMC pass out Achal herself. Its main motive is to make people awar...
12/08/2021

'Achal Suryawanshi' is the marathi YouTube channel by JMC pass out Achal herself. Its main motive is to make people aware about mental health issues and share easy-to-follow healthcare tips with some useful insights. It also features a special section on Historical places, farming, etc. So, let's show her initiative lotta love and encouragement!



Protect your peace A big part of self-care and self-love is making sure that you protect your peace. Protecting your peace means to maintaining a healthy env...

A December Film Project by Students of Vishwakarma University
29/07/2021

A December Film Project by Students of Vishwakarma University

17/07/2021

Vishwakarma University, Pune confers the Entitlement to Knowledge in the Convocation Ceremony

Empowering bright minds to be the change that is needed today, Vishwakarma University, Pune-a leading state private university, successfully organised its Second Convocation Ceremony on Friday, 16 July in a virtual mode.

Founded with a vision to co-create human, intellectual & socio-economic capital par excellence, for the nation and for the globe, the precision led second convocation ceremony was yet another milestone in its the ever-growing list of achievements that cemented the foundation of a rich tradition for years to come.

Prof. (Dr.) Harvey Stenger (President, Binghamton University, State University of New York) graced the occasion as the Chief Guest and Mr. Sudhir Mehta [President, Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA)] as the Guest of Honour. Shri. Bharat Agarwal (President, Vishwakarma University) presided over the function. The ceremony began with eulogising the spirit of learning at the university with the recital of the VU anthem.

Vice-Chancellor Prof. (Dr.) Siddharth Jabade presented a vivid account of various achievements of the University in the past the year before the august gathering, emphasizing the role played by impeccable values, national and international rankings, various prestigious collaborations-all in innovation and research enabled ecosystem in grooming young minds, and turning them into a national asset.

This led to the most-awaited ritual of conferring Award of Degrees in the faculty of Arts & Design, Management, Humanities, Journalism & Mass Communication, Law, and Science & Technology after the announcement by the Hon. President Bharat Agarwal. The spirit of empowerment was realised after the inspirational exhortation by Vice-Chancellor Siddharth Jabade.

The Smt. Amita Rajkumar Agarwal Gold Medal was awarded in the faculty of Management & Commerce and Law to Mr. Kaushik Goswami and Ms. Vibhavari Surve respectively at the hands of Dr. Stenger. Mr. Mehta then presented Certificate of Excellence to the top performers from various faculty.

“Please continue to fail,” said the illustrious Mr. Mehta in his ceremonial address, as he deciphered its meaning underlining the importance of sustained efforts through the concept of ‘the wasted efforts’ that govern the nature wherein one needs to pursue goals relentlessly. “This is the time for you to learn, experiment and dream big in a world full of opportunities,” and added, “go beyond your failed attempts and please do everything you wish to do.”

“Developing a passion involves hard work and you must deeply engage yourself in the subject,” stated President Stenger as he commenced delivering his address. Illuminating on the spirit of the ceremony and celebration, President Stenger appreciated the pivotal role played by Vishwakarma University in disseminating quality education, and its collaboration with Binghamton University centred on Design Thinking while critically analysing the role of education in solving problems of society and world at large leveraging the best of technology.

The ceremony concluded with an inspirational address by the Vice President Prof. (Dr.) Wasudeo Gade he thanked the dignitaries and outlined the importance of fulfilling responsibilities toward the society with the skills imparted during the learning period. The gathering paid tribute to the nation with the National Anthem.

The entire virtual convocation event was successfully organised by the renowned event management company Wizcraft Events, also one of the key collaborators of VU.

Vishwakarma University - VU Wizcraft

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Pune

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