15/06/2026
If your website traffic dropped in the last few weeks, this is why. 👇
Google wrapped up its May 2026 Core Update on June 2nd. This was the fourth major algorithm change in just four months (February, March, March again, now May).
And businesses who've been coasting on their old rankings? They felt it.
Here's the honest truth about what happened:
Google didn't penalise bad websites. It promoted better ones.
The sites that gained traffic had one thing in common: genuine authority. Real expertise. Content written by people who actually know the topic — not content written to game a keyword.
The sites that lost? High volume, average quality. "Used to work" content.
And that bar? It's not coming back down.
So what should you actually do?
✅ Don't panic-edit your pages mid-rollout (Google says wait)
✅ Audit your top pages — are they genuinely the best answer to the question, or just optimised?
✅ Check who's winning your keywords now and understand why their content is deeper
✅ Invest in brand authority — bylined experts, original research, first-hand case studies
✅ Think long-term: recovery usually aligns with the next major update, not next week
The businesses that will thrive through every future update share one trait:
They've built a brand that Google trusts.
Not a content machine. A brand.
Tag a business owner who needs to see this. And if your traffic took a hit and you don't know where to start; drop a comment. Happy to point you in the right direction. 🙌
