21/07/2025
📈 How to Get Reach on Instagram with Hashtags
1. ✅ Use Relevant Hashtags
Your hashtags must match your post content and target audience.
If you post about wellness, don’t use unrelated trending tags just for reach.
2. 🔍 Mix Hashtag Types for Maximum Reach
Use a smart mix of:
Popular Hashtags (1M+ posts): Big reach, low visibility
Medium Hashtags (100K–1M): Balanced reach + engagement
Niche Hashtags (10K–100K): Targeted audience, high engagement
Branded Hashtags: Unique to your brand
3. 🎯 Use 9–15 Hashtags Per Post
Instagram allows up to 30, but 9 to 15 well-chosen hashtags usually give the best results without looking spammy.
4. 📍 Add Hashtags to Stories & Reels
Use 1–3 hashtags in your stories and reels too.
Add a hashtag sticker or put it in small text (you can hide it under a sticker if needed).
5. 📊 Track Performance
Use Instagram Insights (on business or creator account) to track which hashtags bring the most reach, views, and engagement.
Drop poor-performing hashtags and replace them with better ones.
6. 🔁 Rotate Hashtags
Don’t use the same set in every post. Create 3–5 different hashtag groups based on your content themes (healing, lifestyle, wellness, marketing, etc.).
7. ❌ Avoid These Mistakes:
Using banned or spammy hashtags
Copy-pasting the same tags in every post
Using only big hashtags
Hiding all hashtags in the first comment (some work, but captions work better for reach now)