The Better Company

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the better company aims to provide a simplified understanding of advertising and marketing campaigns used by big and small brands worldwide & business strategies that will give you access to stories about your favourite brands and creative personalities.

07/09/2026

Comet raised 100 crore from investors, not to expand its digital presence but to invest in opening physical retail stores.

And this is not a one-off scenario. New Indian brands and startups may begin as D2C online only brands. But most of them expand offline as soon as it’s feasible. Thats because ideally digital presence is cheaper, it also restricts reach and brands are reliant on platforms like Meta and Instagram. Indian brands rather use this data gathered from online ads to understand consumer psychology, customer demography and shopping pattern to accelerate offline presence.
For more interesting brand stories and business breakdowns, please follow The Better Company

(Trending business news, startup funding India, comet shoes, best Indian sneaker brands, trending startup stories, marketing insights, latest brand campaigns, fyp)

05/09/2026

BREAKING: UPI might just involve Agentic AI?
India is gearing up for the next evolution of UPI payments where AI agents could make certain payments on your behalf. And the best part?

“Without asking for approval every single time.”
Follow The Better Company for more insights on Indian brands, business and current affairs.

(Trending news, business stories, ai in UPI, trending India updates, business insights, Indian business news, trending, FYP)

05/09/2026

What happens when AI gets permission to spend your money? 🇮🇳

India is reportedly preparing for the next evolution of UPI payments: where AI agents could make certain payments on your behalf without asking for approval every single time.

These can be groceries, online shopping and everyday purchases… but handled by your AI assistant. This is the story as it exists. But then I connected it with something else that was announced last week!

When you combine this with how aggressively global AI companies are looking at India as their next major market and ChatGPT launching Ads in India, there’s a much bigger story here than just another UPI update.

Would you trust an AI agent with permission to spend your money?
Follow The Better Company for more insights on Indian brands, business and current affairs!


(New AI updates, changes in Indian UPI, trending business updates, new ai updates, market insights, business stories, ai in upi?, Indian stories, fyp)

03/09/2026

Mukesh Ambani is selling ₹10 ice cream while America’s biggest businessmen are chasing AI and Mars.

But does that really mean Indian business lacks innovation?

From Jio and Campa Cola to Bombay Creamery and Reliance’s AI ambitions, there’s a clear pattern behind how Reliance enters crowded markets, scales fast and builds “profitable” businesses.

This isn’t just an ice cream story. It’s a story about the Reliance business strategy and what Indian entrepreneurship may understand differently about growth, scale and innovation.



(Reliance enters ice cream market, Mukesh Ambani enters ice cream space, new Indian brands, Ambani to compete with Amul and Kwality Walls, trending news, Indian brand stories, business of India, FYP)

30/08/2026

An Indian company “Jaipur Watch Company” is changing the watchmaking genre in India and leveraging Indian culture and exuberance of Jaipur to have a successful year-on-year growth.

The watch designs are primarily designed from the founder Gaurav Mehta’s inclination towards coin collection and stamp collection. However, Jaipur Watch Company now uses Indian heritage to design its iconic Made in India watches!
Follow The Better Company for more such brand stories!

(New Indian brands, trending Indian brands, brand stories, watch brands of India, best watch brands, advertising and marketing, marketing insights, trending, fyp)

28/08/2026

The GIVA × Kriti Sanon Raksha Bandhan ad is not interesting to me because it was “controversial”. It is interesting because it shows how a valid consumer insight can still lead to a weak creative ex*****on.

Yes, more young pet owners are treating pets like family. But “pets are family” does not automatically mean “pets are siblings” or that a Raksha Bandhan ritual will feel relatable at a mass level.

That is the real marketing lesson here.

Some of the best campaigns, from Dove’s Real Beauty Sketches to Cadbury’s Kuch Meetha Ho Jaaye, work because the creative ex*****on feels like a natural extension of the consumer insight.

My point is not that brands should avoid unconventional ideas. It is that the bigger the creative leap, the more carefully the brand needs to test whether consumers will actually make that leap with them.
Follow The Better Company for more advertising and marketing breakdowns!
thebettercompany
(New GIVA ad, latest Indian ads, Giva controversy, trending Indian ads, new advertising campaigns, marketing insights, Indian brands, D2C brands of India, brand stories, trending, FYP)

26/08/2026

Comment “Subko” and I’ll share “2 Organic Collabs by Subko Coffee”
Subko Coffee Roasters looks like a brand breaking all the “rules”: premium pricing, almost no performance marketing and a heavy focus on design and experience.

So how did Subko Coffee grow without relying heavily on performance marketing?

Subko Coffee has built a distinctive position in India’s specialty coffee market through premium pricing, microlot sourcing, culture-led collaborations and a very different approach to brand building.

Yet the brand has managed to build serious momentum in India’s specialty coffee market.

The organic growth of Subko offers an interesting lesson for modern consumer brands.
Follow The Better Company for more brand insights and better Indian brand stories! 💪🏻

(Trending Indian brands, new Indian brands, make in India, story of Subko, Subko coffee good or bad, latest brand stories, best marketing campaigns, advertising and marketing insights, trending, fyp)

23/08/2026

Why is HUL suing an 8-year-old startup BECO?
For more insights, please follow The Better Company

(Trending brand stories, advertising news, marketing insights, Indian brands, brand wars, comparative advertising India, latest startup news, trending, fyp)

22/08/2026

I love such ad-wars, because no matter who wins or loses, customers always win!

Recently, BECO released video ads and put up billboards under their latest marketing campaign “War On What’s Hidden”, where they highlighted that independent NABL-accredited lab tests found chemicals like Benzisothiazolinone (BIT) and Linear Alkylbenzene Sulfonate (LAS) in Surf Excel and LAS in Vim, linking them to possible “skin irritation”.

Hindustan Unilever Limited has challenged this campaign in court, and called the campaign by Beco India as “untrue, misleading and disparaging”.

Now back in 2010, Hindustan Unilever Ltd. did something similar. As part of their comparative advertising strategy, they showed their own product Rin as a better alternative than P&G’s Tide. However, the courts concluded that the visuals showed Tide’s product as “bogus” and therefore called the ad “disparaging” and order HUL to stop running the ad.
Follow The Better Company for more trending marketing and brand insights!

(Trending news beco India, latest marketing campaigns, new advertisements, trending ads, brand wars, marketing insights, brand stories, trending, FYP)

20/08/2026

Why are global brands suddenly collaborating with “Jaipur”?

First Dior put Jaipur’s craftsmanship on a global fashion stage. Now PUMA has teamed up with Jaipur Rugs around a sneaker that has existed since 1968. These two campaigns or their timing are not related, but they give us an interesting insight about Puma and how “iconic products stay iconic” for more than 50 years!

On paper, a sportswear giant and a rug company have very little in common, which is exactly what makes this collaboration interesting.

Coincidence, cultural moment, or a very deliberate brand move?

Watch the reel and follow The Better Company for more insights!


(Brand stories, brands of India, puma collab with Jaipur rugs, latest marketing campaigns, new advertising strategies, trending brand stories, best shoe brands, global brands in India, trending, FYP)

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