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the better company aims to provide a simplified understanding of advertising and marketing campaigns used by big and small brands worldwide & business strategies that will give you access to stories about your favourite brands and creative personalities.

05/06/2026

Comment “Royal” and I’ll DM the Royal Enfield Case Study!
Royal Enfield is no longer only building motorcycles for India. It is increasingly building for the world.

That is why Royal Enfield’s proposed move to set up a new greenfield manufacturing facility in Tada, near Tirupati in Andhra Pradesh, becomes important.
Follow .tbc for more insights on marketing and business!

(Royal Enfield bikes, new unit of Royal Enfield, Andhra Pradesh new manufacturing plant, best bike brands India, best Indian bikes, eicher motors, trending, business news, business updates India, FYP)

02/06/2026

Comment “Indirect” and I’ll DM 2 examples of Indirect Comparative Advertising!
The latest ads by India’s quick commerce service Amazon Now used “color” as a visual cue to connect with audience and deliver their message “better”!
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(Amazon Now New Ads, Amazon Now competes with Blinkit and Zepto, New Ads India, Latest India ads, Marketing Campaigns, Latest Marketing, Comparative Advertising, New Amazon Ads)

25/05/2026

Marketing insight from
Follow .tbc for more advertising and marketing breakdowns!

(Cockroach Janta Party, Cockroach Janta Party latest update, trending CJP, boycott cockroach janta party?, fyp, what is cockroach janta party, marketing and advertising, advertising insights, marketing breakdown)

20/05/2026

Comment “Blink” and I’ll share 2 Creative Ads with Insights!
Blinkit’s latest marketing campaign “Scream for Ice Cream” is making people scream! In a good way!
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(Blinkit new ad, Latest Indian Ads, New Ad by Blinkit, Modiji trending, Ice cream ads, new Indian ads)

18/05/2026

Comment “Royal” and I’ll share detailed story of Audemars Piguet x Swatch “Royal Pop”
Audemars Piguet and Swatch unveil Royal Pop and it had received mixed reviews but an unmatched hype!
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(Audemars Piguet and Swatch, Royal Pop watches, Swatch Partners with AP, Audemars Piguet and Swatch collaboration, First Look at the Swatch x Audemars Piguet Royal Pop, what is Royal Pop, How much does AP watches cost, Swatch hype)

15/05/2026

Comment “Balaji” and I’ll share Two Perfectly Timed Product Launches!
Balaji Wafers launched their new Balaji Jhalmuri in record time after the famous snack from West Bengal got famous due to attention from a campaign rally by PM Modi.
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(Balaji Jhalmuri, West Bengal Elections, West Bengal Election Campaign by PM Narendra Modi, Balaji Wafers, Best Snack Brands, Famous Snacks of India)

13/05/2026

Comment “Dmart” and I’ll share examples of “2 Brands using Micro-Revenue Strategy” just like Dmart! 💪🏻
Supermarket chain DMart has quietly turned small indulgences into a big business edge. Its “micro revenue strategy”, which is the placement of low-cost ice cream and popcorn stalls outside stores, is helping the retailer boost profits, engage families, and strengthen brand loyalty.
Follow .tbc for more advertising and marketing breakdowns!

(Dmart marketing strategy, Walmart marketing strategy, Ikea uses micro revenue strategy, Best Marketing Campaigns, Evergreen Marketing, Dmart sells popcorn, Dmart sells ice cream, things to buy at Dmart)

09/05/2026

Comment “Anna” and I’ll share Life Story & Insights from the life of Anna Wintour, ex-editor-in-chief and Global Editorial Director of
Anna Wintour’s role was to transform the Met Gala from an elite fashion-world fundraiser into what many now call “fashion’s biggest night.” She did this by using three forces together: celebrity culture, editorial storytelling, and exclusivity.

Follow .tbc for more insights on advertising, marketing and business!

(Met Gala, 2026 Met Gala, Vogue, Anna Wintour at Met Gala, Anna Wintour Journey at Vogue and Met Gala, Advertising Campaigns, Marketing Insights, Trending on Instagram, FYP, Fashion’s Biggest Night, Isha Ambani at Met Gala, Karan Johar at Met Gala, The Devil Wears Prada)

07/05/2026

Comment “Flip” and I’ll share the Best Educational Ad-Campaigns of India!
The new ad by and is set in Kodinhi, a village in Kerala known as India’s “Twin Town” due to its unusually high rate of twin births. With an estimated 400–450 pairs of twins among roughly 2,000 families, Kodinhi’s twin birth rate far exceeds the global average. This ad-film is part of the “SaSa LeLe” marketing campaign of Flipkart. It entertains, educates and emphasises on the CTA, which is the sale.

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(Flipkart SaSa LeLe Campaign, New Advertising Campaign by Flipkart, Latest Marketing Campaigns in India, New Ads India, Latest Campaigns, Summer Sale, Educational Ads of India)

05/05/2026

Comment “Prada” and I’ll share the case study of Prada controversy!
In June 2025, Italian luxury fashion house Prada showcased a pair of leather sandals during its Spring/Summer 2026 menswear presentation at Milan Fashion Week. On the runway, the footwear appeared as a simple, open-toe leather sandal. But to millions of Indians, especially those familiar with Maharashtra and Karnataka’s artisanal footwear traditions, the design looked unmistakably similar to the Kolhapuri chappal — a handcrafted Indian sandal with centuries of cultural, regional, and economic significance. What happened next?
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(Prada controversy, Kolhapuri Chappal Prada Controversy, Prada announces new Kolhapuri chappal, made in India, LIDCOM and LIDKAR support Kolhapuri chappal manufacturing, the devil wears prada)

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