
20/12/2022
Viacom 18 sports strategy to offer the FIFA World Cup 2022 free to all telecom subscribers seems to have paid off as the digital viewership of the marquee football event has surpassed TV viewership for the first time in India. "The final between Argentina and France on December 18th attracted 18 11 million concurrent users on Jio cinema the final match had a pre-concurrent of 1.1 crores. This is a massive number considering the fact India wasn't part of the tournament", said an industry executive. He said about 100 million users visited Jio while streaming the WC between November 20 and December 18.
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