01/11/2025
The Instagram algorithm has one obsession in 2025 đ â time spent & interactions.
Hereâs how to win:
- Reels are king (feed > explore > stories)
- Hook viewers in the first 3 seconds
- Encourage replies, saves & shares (they weigh more than likes)
- Use keyword-rich captions â Instagram is now a search engine
The brands growing fastest?
Theyâre creating scroll-stopping Reels + conversations, not just content.
Save this checklist and tag your editor â theyâll thank you later.