09/04/2023
China's Football Dream Crumbles: Factors Behind the Decline
Background and Ambitions
In 2011, Chinese President Xi Jinping announced a plan to turn China into a footballing superpower, with a vision to win the World Cup. The Chinese Football Association's plan in 2016 to make the country a world football superpower by 2050 was accompanied by a surge in spending on the Chinese Super League (CSL), attracting foreign superstars.
The Decline
The decline began with the pandemic, which left the sport in tatters. State-affiliated firms and developers could no longer provide funds to the CSL due to the economic downturn. Strict pandemic rules also meant fewer fans watching live games, leading to fewer sponsors. Clubs struggled to pay wages, and many foreign players and coaches quit, citing the government's zero-Covid stance that made it impossible to see their families.
Naturalization of Foreign Players
The influx of foreign players with Chinese citizenship was seen as a way to elevate standards. Five Brazilians naturalized, and other foreign-born players with Chinese heritage also became eligible to play for the national team. However, all five Brazilians left China during the pandemic, and one even renounced his Chinese nationality. Peruvian Roberto Siucho, who became a Chinese national, renaturalized as a Peruvian and returned to his old club.
Impact of Covid-19
The pandemic caused havoc for firms bankrolling player salaries. Clubs had to shut down as they struggled to balance the books or keep up with superstar wages. Sponsors also disappeared, leading to empty stadiums and hit gate receipts. The pandemic exacerbated the CSL's financial scenario, accelerating its downfall and making it almost impossible to gain revenue from league sponsors and broadcasters.
Fallout and Future
The men's national team's slide through the rankings shows that raising the level of soccer local players were exposed to did not filter through to the national team. The women's team, considered a dark horse for the Women's World Cup in July, is the only silver lining. Corruption scandals also emerged in Chinese soccer, with FIFA representatives and CFA figures under investigation. A popular actor on Weibo called the men's team an embarrassment, and China's chances of hosting the World Cup seem far-fetched for now.
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