16/07/2025
⚡️𝗚‑𝗦𝗵𝗼𝗰𝗸 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘁𝗲𝗹𝗹 𝘁𝗶𝗺𝗲 —
It tells a story of rising.
Of grit in silence, and strength in stillness.
Fronted by 𝗩𝗶𝗰𝗸𝘆 𝗞𝗮𝘂𝘀𝗵𝗮𝗹,
whose quiet fire mirrors the soul of the watch.
Conceptualized and produced by the relentless minds at 𝗠𝗲𝘁𝗵𝗼𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀,
where sweat meets precision, and every detail holds weight. Led by 𝗥𝗮𝘃𝗻𝗲𝗲𝘁 𝗠𝗮𝗵𝗮𝗷𝗮𝗻,who brings discipline to vision, and vision to screen.
Directed by 𝗝𝗼𝗵𝗻 𝗙𝗿𝗲𝗱𝗿𝗶𝗰𝗸 𝗣𝗲𝘁𝗲𝗿 𝗠𝗮𝘆𝗻𝗲,
who lets grit sit quietly — and then lets it roar.
Shot by 𝗠𝗶𝘁𝗲𝘀𝗵 𝗠𝗶𝗿𝗰𝗵𝗮𝗻𝗱𝗮𝗻𝗶,
whose lens finds calm in the storm, and meaning in the shadows.
Graded by 𝗩𝗶𝗻𝗲𝗲𝘀𝗵 𝗩𝗶𝗷𝗮𝘆𝗮𝗻 at 𝗦𝘁𝘂𝗱𝗶𝗼 𝗦𝗸𝘄𝗲𝗿,
who doesn’t just shape color —
he finds the soul in steel.
Each hue deliberate. Each contrast, a conversation.
Backed by the hands you don’t always see —
but whose craft is felt in every frame.
From brand to screen, this is more than a campaign.
It’s a call to move. To rise. To never settle.
𝗚‑𝗦𝗵𝗼𝗰𝗸. No same old. No shortcuts. Just rise.