Spirit of our times- our stories come alive as Films | Documentaries | Branded content | Editorial
A hybrid content studio that produces and publishes content in the realm of authentic and experiential stories of people, places, lifestyle and cultures.
25/08/2025
- Skimboarding is emerging as one of the most exciting cultural movements in India. What began as a playful experiment at the shoreline has grown into a vibrant community across Goa, Kochi and beyond.
It is not just about gliding on water. It is about creating inclusive spaces, breaking barriers, and building a culture where people can rediscover play and freedom. From skateparks to beach days, from local boys to travelers, skimboarding is shaping a new identity for adventure in India.
This evolving culture is a reminder that movements do not need permission. They begin with passion, grow with community, and spread with joy.
The wave is here. The culture is unfolding. Be part of it.
15/08/2025
Three styles. One soul.
From the high-flying acrobatics of Purulia to the masked poise of Seraikella and the martial grace of Mayurbhanj - Chhau is where movement becomes mythology.
Shanti Banaras’ latest campaign is a love letter to this dance tradition, weaving its spirit into fabric, form, and storytelling. A celebration not just of attire, but of the cultures that inspire it.
📍 Purulia, West Bengal | Seraikella, Jharkhand | Mayurbhanj, Odisha
Creative direction and photography by
Styled by
Production
Mua
Hair .vision___
14/08/2025
The Silent Sentinel – Sudhakaran by .n
In a city where stories unfold at every gate, we imagine Sudhakaran standing watch not just over people, but over the strays who’ve made his beat their home.
As Delhi grapples with the Supreme Court’s order to move strays into shelters, this illustration reminds us that safety and compassion don’t have to be opposing sides. For many like Sudhakaran, the bond with these animals is more than duty its shared ground, shared trust, and shared nights under the same streetlights.
🐾 How do we protect both lives and livelihoods? Perhaps by remembering that watchfulness can be paired with empathy.
08/08/2025
is here to break the mould.🎸
From lo-fi jazz to house and Indian classical fusion, his genre-fluid sound is reshaping the language of independent music in India. As audiences move beyond the familiar and crave deeper, more experimental listening experiences, Raj’s sonic journey becomes a blueprint for the future of music culture.🎵
Swipe through to discover how one artist is tuning into the times, and making space for something truly new.
31/07/2025
- Norway: The Ultimate Road Trip Dream 🇳🇴🛣️
Captured beautifully by , this journey through fjords, mountains, and magical villages is what travel dreams are made of.
Give it two weeks, and Norway will give you the most breathtaking views you’ve ever seen. ✨
From Trondheim to Bergen, every turn is a postcard.
- There’s something quietly magical about sunlight streaming through trees. Captured by ☀️
Those golden rays have a way of transforming any walk into a moment of pure calm. The gentle light softens stress, lifts your mood, and makes it easy to pause and just breathe. It’s nature’s daily reminder to look up and let simple beauty recharge you from the inside out.
Every cup of coffee bursts with flavour, stories, and a boost of good vibes. Coffee’s so essential, it’s the second most traded commodity after oil. From bold and intense espressos to creamy, frothy delights and even unexpected twists like coffee with cheese, this beloved brew fuels moods, sparks connections and awakens the senses.
Dive into the culture of coffee, sip by sip, and let every taste take you on a journey. ✨
[Coffee culture, global brews, cafe vibes, coffee lovers, travel with taste, barista life, coffee journey, coffee community]
23/07/2025
🚨 We’re Hiring at The Vibe!
If you live and breathe creativity, communication, and community this is your sign.
We’re looking for sharp minds, fresh perspectives, and team players who are ready to learn, grow, and build something bold. If you’ve got the skills and the spark, join our vibrant crew.
– Fauja Singh, 1911–2025
They called him the Turbaned Tornado. But behind the medals and marathons was a man who ran not for glory, but for healing, hope, and faith.
Starting his marathon journey at 89, Fauja Singh broke barriers with every step, rewriting age, redefining endurance, and reminding the world that purpose knows no finish line.
A century in motion, a legacy in spirit.
[oldest marathon runner, centenarian athlete, Sikh marathon legend, Fauja Singh age 100 runner, inspiring elderly athletes, Indian marathoner, Guinness world record runner, endurance icon, running after 90, running for purpose]
16/07/2025
Automotive : Before GoPros and drones, there were guts and film reels.
From the ‘60s to the ‘80s, motorsport cinematographers pushed limits with 16mm and 35mm film cameras which were bulky, fragile, and never meant for the madness of speed.
They bolted cameras to helmets, cars, and bikes using custom rigs. Sometimes they even hung off moving vehicles, capturing velocity with nothing but grip strength and instinct.
No stabilization. No digital preview. Just risk, precision, and a relentless eye for the shot.
This is where automotive storytelling began.
15/07/2025
– A Shift in the Skies ✈️
From cabin to conversation, recent air crash incidents have left more than just turbulence in the skies; they’ve shifted the way we travel, think, and book.
- An 11% dip in bookings.
- Safety-related searches up by 4x.
- Airlines adjusting Q2 forecasts with up to $800 million in revenue losses.
- Even seat 11A found itself under the spotlight.
The ripple effect reached tourism, traveller confidence, and even the tone of in-flight messaging. It’s a reminder—travel isn’t just about destinations. It’s about trust, emotion, and perception.
As we navigate these changing skies, we’d love to hear from you:
Has your perspective on flying changed?
[air travel trends, aviation industry news, airline booking decline, airline revenue loss, aviation safety, air crash impact, travel behaviour shift, flight psychology, modern travel patterns, airline crisis response]
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We started out as a small garage run production outfit called Shoelace Films, where we did the regular hustle of video content solutions for corporates, brands and marketers and were quickly left bored and uninspired by the kind of work coming our way.
We wanted to own our narrative and make marketers and brands see value in authentic and experiential story telling, of real people, places, adventures, lifestyles and cultures. But we had to start somewhere, so we teamed up with a small crew and independently produced a tv travel series titled Way Back Home - 12*22 mins of content in 2014. We then struggled to get a broadcaster on board to air the show for over a year and in Dec of 2015 the show and licensed for period of 1 year aired on Mtv Indies. We marketed the show on social media ourselves since we dint get much support, only to find tremendous support of a community which almost made an authentic spiritual connection with our content and started to follow us engagingly - thats when TheVibe was imagined and created.
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We officially launched in June 2016 - Since then TheVibe has become a summation of creative discoveries, real people, places, lifestyles, cultures and real experiences created and curated in the form of original video programming, informed editorials, and expressive design language for the digital-first world. Our content has been syndicated and licensed for different territories and platforms from around the world, across regions and markets, making our content design to be timeless and universally themed with the bedrock of authenticity and experience in the core of all our narratives. We are identified for our visual aesthetic which cinematically brings to life the stories of real happenings.
We have a vibrant community of content creators and contributors who work with us domestically and internationally, to inspire our viewers at large to feel true. We identify ourselves as a mouth piece for the underdog with great potential, so that there is a big sense of meaning full discovery that translates for our audiences. We have also been successful in partnering with brands and marketers who want to position themselves from the lens of lifestyle, by showing their presence in our stories in the form of branded content.
In our journey ahead we intend to foster, amplify and chronicle the evolving lifestyle cultures, that are inspired and driven by values, of a purpose driven community. We want them to be our voice and translate our content in the form of real life experiences, in order to make a significant impact on ground for aspirants who are eager to learn and adapt any lifestyle activity.
