10/09/2025
Gen Z, or Generation Z, is the demographic cohort born roughly between 1997 and 2012, succeeding the Millennials and preceding Generation Alpha.
Defining Gen Z
Gen Z includes individuals born from 1997 to 2012, making them currently between their early teens and late twenties.
Often called “digital natives,” this is the first generation to grow up with the internet, smartphones, and social media being a constant part of daily life.
Key Characteristics
Digital fluency: Gen Z is extremely comfortable with technology, social media, and instant communication.
Diversity and inclusivity: Nearly half of Gen Z are racial or ethnic minorities, and the group is noted for embracing differences and valuing equity.
Entrepreneurial and pragmatic: They are financially conscious and pragmatic, shaped by witnessing events like the Great Recession and the COVID-19 pandemic.
Social consciousness: Many are motivated by social causes, care about climate change, and wish to make a positive impact on society.
Mental health awareness: Gen Z places significant value on mental health and well-being.
Independence and adaptability: They value flexibility, authenticity, and have a collaborative nature.
Social and Cultural Impact
Gen Z influences trends in technology, media, work, and social issues.
Their upbringing in a digital world has led to unique social behavior, such as preferring ephemeral or more private social media interactions compared to previous generations.
They are currently one of the largest generational cohorts in parts of the world and are shaping the workforce, marketplace, and societal conversations.