Present Kashmir was launched on June 8, 2015, That time the name was Kashmir news 24 After then it has been changed many times. Then on 13 December 2016 It has been set to Present Kashmir as a weekly with an avowed objective to create a world-class news product for Jammu & Kashmir. Given the changes in the news market in which the larger events become crunchy bites on TV or snippets to suit a read
er-in-hurry, we practice an exhaustive, in-depth, and narrative form of journalism on issues concerning various facets of life in Kashmir. Since 2016, the newsroom has been consistently hunting the trend-setting developments that usually lack glamour to analyze it and explain their relevance to our readers. Our reporters have been following events, individuals, and institutions in Jammu & Kashmir to see how they impact life and generate data that is not only a detailed record of history – distant and contemporary – but also an acknowledgment and appreciation of the talent that Kashmir society produces. We encourage staff to spend adequate time in understanding and researching issues so that their reports become a reference for researchers and policymakers in such a way that news is properly linked to knowledge. This makes the initiative a desk-driven exercise in which every single idea is published after debating and discussing it in the newsroom. By and large, the emphasis remains more on reportage and less on opinion. Every week, there are profiles of new businesses, enterprises, initiatives, and diverse talents that help an embattled society to have grassroots role models who motivate and sometimes provoke others to follow suit and contribute to the overall socio-economic change. Kashmir Life reports extensively on the governance, statecraft, and policymaking and its failures in a society that has historically remained in turmoil for more than two decades.
