10/08/2026
Frame by Frame: The Story tellers’ Meet held at Jammu ahead of 1st IFFJK-2026
DIPR invites Film fraternity to participate in large numbers
JAMMU, AUGUST 10: The Department of Information and Public Relations (DIPR) today organised Frame by Frame: The Storytellers’ Meet at DIPR Media Complex, Jammu, as a precursor to the upcoming 1st International Film Festival of Jammu & Kashmir (IFFJK)-2026.
Commissioner Secretary, Information, R Alice Vaz graced the occasion as the Chief Guest and interacted with filmmakers, actors, producers, artists and other stakeholders from the film and media fraternity.
Director Information, Shreya Singhal; Special Secretary, Information, Pawan Singh Rathore; Director Floriculture, Nagendra Jamwal; Director Tourism, Jammu, Vikas Gupta; Additional Secretary, J&K Academy of Art, Culture and Languages, Sonali Arun Gupta; Joint Director Information, Jammu, Deepak Dubey; and prominent members of the film fraternity, including Padma Shri awardee and artist Mohan Singh Slathia, actor Ajay Pal Andotra, director/producer Tariq Khan, line producer Atul Duggal, artist Kusum Tickoo, Rajesh Khajuria of Cine Association of J&K, members from media fraternity, artists, writers and other distinguished were also present on the occasion.
Addressing the gathering, Commissioner Secretary Information, R Alice Vaz, described the first International Film Festival of Jammu & Kashmir as a landmark initiative aimed at opening a new chapter in the cultural and creative journey of the Union Territory.
“Jammu and Kashmir has a rich and enduring association with cinema. The first International Film Festival of Jammu & Kashmir is an important step towards building on this legacy and creating new opportunities for the film fraternity,” she said.
She said that the department has taken note of the valuable suggestions and expectations put forth by members of the film fraternity during the interaction and assured that these inputs would be duly considered while framing policies and initiatives to facilitate the growth of the film sector in Jammu & Kashmir.
“The department is committed to creating a more conducive and enabling environment for filmmakers, artists and other creative professionals. The suggestions received today will certainly be considered while shaping future initiatives for the benefit of the fraternity,” she added.
R Alice Vaz said that the festival, being organised by DIPR, is envisioned not merely as a platform for film screenings but also as a space for meaningful dialogue, interaction, collaboration and cultural exchange.
She invited filmmakers, producers, directors, actors and other members of the film fraternity to participate in the festival in large numbers, saying that elaborate arrangements have been made for the screenings and associated activities.
“The festival is not only about showcasing films, it is about bringing together filmmakers, producers, artists, audiences and the wider creative community. We want this platform to encourage dialogue, collaboration and new creative possibilities,” she said.
The Commissioner Secretary also underlined the wider potential of the festival in promoting Jammu & Kashmir as an attractive destination for filmmakers and visitors.
“While cinema remains at the heart of the festival, we also expect important collateral benefits, particularly in terms of tourism and showcasing the breathtaking landscapes, culture and creative potential of Jammu & Kashmir to audiences across the country and the world,” she said.
She expressed satisfaction over the enthusiasm displayed by the young artists and members of the creative community and said that their energy and aspirations would be an important part of the festival’s journey.
Director Information, Shreya Singhal, in her address, said that the first IFFJK marks a significant moment for Jammu & Kashmir, which has shared a deep and historic relationship with cinema
