“Employment Friend” was launched, with the blessings of Prithviraj Chavan is the 22nd and current Chief Minister of Maharashtra, in 2012. Its prime objective was to provide an effective platform on job vacancies, job oriented training programmes, admission notices relating to job oriented courses and result of recruitment examinations. In addition to job vacancies, Nokari mitra, in each issue, carries article on job opportunities in various sectors, including emerging sectors. Since its launch, “Employment Friend” has proved useful for our young graduates, engineers, scientists and other qualified persons, looking for employment or seeking to improve their prospects with its combined monthly circulation of over 4 lakhs. The weekly carries advertisement for job of Central, State Governments, Public Sector Undertakings, Autonomous Bodies, Universities, admission notices for professional courses, examination notices and results of organizations like UPSC, MPSC, SSC, Railway, and other general recruitment bodies and mid level career promotion opportunities. In addition to this, there is also an Editorial segment, which carries articles on career opportunities. The article Career Guidance new and upcoming fields or professional activities with information on the employment prospects in the area, qualifications required to enter the profession and the institute to avail education and training. The target groups of the weekly are basically the Civil Services aspirants, candidates appearing for competitive exams and interviews. The mandate of the weekly is to inform and educate the young people so that they can make an informed decision about their careers. It is pertinent to mention that besides fulfilling its social obligation for which the journal was started, Employment Friend/Nokari Mitra has been earning substantial profits regularly. The journal, which has earned the distinction of being one of the highest circulated weeklies, is available throughout the length and breath of the country on every Friday.
