19/06/2026
IN CONVERSATION: Kerala Minister PC Vishnunadh On Kerala's Historic Budget for Cinema, Culture and Tourism
How the 2026 Budget Is Building a Global Identity Through Three Converging Industries
Kerala Tourism
When Brand Kerala Editor Rajani A sat down with Tourism Minister P.C. Vishnunadh in the days following the State Budget presentation, the conversation kept returning to one word: historic. Kerala's 2026 Budget - presented by Chief Minister V D Satheesan V.D. Satheesan - has granted industry status to both tourism and Malayalam cinema in the same Budget cycle, launched a Rs. 100 crore International Film City, committed Rs. 50 crore to a living cultural park honouring M.T. Vasudevan Nair, and unleashed a wave of tourism infrastructure across plantations, pilgrimage circuits, backwaters, and coastal corridors. In a wide-ranging conversation spanning policy, branding, and the long view, the Minister explains why this moment is different - and why the real work is only beginning.
https://www.brandkeralaonline.com/2026/06/19/brand-kerala-how-the-2026-budget-is-building-a-global-identity-through-cinema-culture-and-tourism/