The Leograph

17/08/2025

The Leograph Media Solutions - media consultant, events, concept and design, project design , planning and ex*****on, advertising, graphic design

17/08/2025

THEATRE ADVERTISING

☝️Key Stats You Can’t Ignore:

》42% of cinema-goers say ads influence their purchase behavior, even though cinema advertising accounts for less than 1% of India’s total advertising expenditure. That’s engagement punch for a slim share of spend. exchange4media

》The Cinema AdEx (advertising expenditure) in India is projected to grow 9% in 2025, reaching around ₹950 crore—still short of the pre-COVID mark of ₹1,050 crore in 2019. exchange4media

》On a global scale, the cinema advertising market in India was valued at USD 120 million in 2024, with projections showing it could reach USD 200 million by 2033, reflecting a 6.2% CAGR from 2025 to 2033. IMARC Group
LinkedIn

》Digital integrations are poised to represent 25% of cinema ad revenue by 2025, ushering in immersive and tech-forward brand experiences in theatres.

》Excellent Publicity

☝️Why This Matters:
》Unmatched focus: In the immersive theatre environment—dark room, no phones—ads are seen, felt, and remembered.
》High impact at low cost: With massive recall rates and strong influence, investing in cinema ads gives brands outsized returns even with modest budgets.
》Technological edge: The rise of digital, AR, and interactive formats is elevating cinema advertising from static to sensational.
》Untapped potential: With under 1% share, the medium is ripe for more strategic investment from brands willing to stand out.

Read in details

The Leograph Media Solutions - media consultant, events, concept and design, project design , planning and ex*****on, advertising, graphic design

22/06/2025

🎬 Ready to turn your story into a screenplay?

Join our Online Scriptwriting Workshop on July 6, 2025 – a one-day deep dive into the art of writing for the big screen, hosted by industry professionals with 15+ years of experience.

📝 What you’ll learn:
✅ From ideas to loglines
✅ Genre, theme & structure
✅ Characters, conflict & synopsis
✅ Scene writing, dialogues & resolution
✅ Pitching, packaging & much more!

📆 Date: July 6, 2025
⏰ Time: 10:00 AM – 6:00 PM
🎁 Includes Certificate + Booklet
👥 For Beginners & Intermediates

🎥 Let’s help you bring your story to life!
📲 WhatsApp us at: 8590 088 588
🌐 www.theleograph.com

04/06/2025

As a media company with the power to inform, influence, and inspire, we pledge to stand with our planet—today and every day.

We commit to:

- Raise awareness about environmental challenges through truthful, impactful, and responsible storytelling.
- Champion sustainable practices in our operations, reducing waste, conserving energy, and minimizing our carbon footprint.
- Amplify voices of environmental leaders, communities, and innovators working toward a greener future.
- Educate and engage our audiences to take meaningful action for the planet.
- Collaborate with partners who share our vision for environmental responsibility and sustainability.

This World Environment Day, and beyond, we pledge to be not just storytellers—but stewards of the Earth.

Together, through media and action, we can help shape a more sustainable and hopeful future.

03/04/2025

The Ghibli Effect: Why the World Can’t Look Away ?

There’s something about a Studio Ghibli film that lingers. The way sunlight filters through a quiet street, the warmth of a home-cooked meal, the feeling of wind rushing past as you soar through endless skies. It’s not just animation—it’s emotion, wrapped in nostalgia.

Now, the Ghibli aesthetic isn’t just on screen. It’s everywhere. AI-generated Ghibli-style videos are taking over social feeds, brands are weaving its dreamlike charm into campaigns, and design trends are embracing its soft, painterly textures. But this isn’t just a trend—it’s a movement.

Read the full article, to why we must appreciate this trend !

how did ghibili art start, what is ghibili,

27/03/2025

World Theatre Day: A Celebration of Art, Emotion & Expression 🎭

In a world that often feels fragmented, where uncertainty looms and reality weighs heavy, art remains our sanctuary. Theatre, in all its magic and madness, reminds us of our shared humanity—of love, loss, triumph, and the unbreakable spirit that binds us together.

Every performance is a heartbeat, every stage a mirror reflecting society’s struggles, dreams, and hopes. In an era of fast-changing narratives, theatre holds space for truth. It challenges, comforts, provokes, and heals. It gives a voice to the unheard and tells the stories that need to be told.

At a time when the world is overwhelmed with noise, theatre speaks in a language that transcends borders. It moves us, ignites conversations, and keeps our souls alive.

So today, on World Theatre Day, let’s celebrate the artists, the storytellers, the dreamers, and the believers—those who remind us that in the darkness, there will always be light, and in the silence, there will always be a story waiting to be told.

Theatre is not just an art form; it is the beating heart of human connection. ✨

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22/02/2025

A well-executed production design not only enhances the visual appeal but also plays a critical role in storytelling, audience engagement, and even marketing. Here’s why good production design is crucial for any media production, with examples to illustrate its impact.

Read full blog:
https://theleograph.blogspot.com/2025/02/the-importance-of-good-production.html

The Leograph Media Solutions - media consultant, events, concept and design, project design , planning and ex*****on, advertising, graphic design

20/02/2025

RELIANCE AND DISNEY ANNOUNCE COMPLETION OF TRANSACTION TO FORM JOINT VENTURE TO BRING TOGETHER THE MOST ICONIC AND ENGAGING ENTERTAINMENT BRANDS IN INDIA.

Joint Venture ready to lead the transformation of India’s digital streaming eco-system and grow the linear TV space across entertainment and sports. Reliance has invested ₹ 11,500 crore growth capital in the Joint Venture. Reliance to operate and consolidate the Joint Venture. Mrs. Nita M. Ambani to be the Chairperson

Read the full blog here -

https://theleograph.blogspot.com/2025/02/jiocinema-disney-hotstar-merger-rise-of.html

20/02/2025

Why Media Project Designing is Critical in Media Production?

One of the biggest mistakes producers, investors, and filmmakers make is diving into production without a structured project design. A poorly planned media project leads to budget overruns, delays, creative inconsistencies, and sometimes, an outright failure.

Project design is not just about scheduling and budgeting—it’s about crafting a strategic roadmap that aligns creative vision with ex*****on. It ensures every element, from concept development to distribution, is streamlined, maximizing both impact and efficiency.

Yet, many in the industry overlook the role of a project designer. Without one, filmmakers struggle with disorganized workflows, last-minute firefighting, and compromised quality. Investors, on the other hand, end up funding projects that lack clarity and structured ex*****on, resulting in financial losses.

A well-structured media project design:
✔ Defines clear objectives and creative vision
✔ Prevents unnecessary cost escalations
✔ Optimizes resource allocation
✔ Ensures seamless production workflows
✔ Delivers high-quality content on time

A good film or campaign is not just about creativity—it’s about ex*****on. Ignoring project design is the costliest mistake one can make in media production. 🎬

15/02/2025

Given the rapid advancements in artificial intelligence, evolving consumer expectations, and the dynamic nature of branding, it is imperative for businesses to strategically integrate contemporary design principles.

Read Blog -
https://theleograph.blogspot.com/2025/02/logo-design-trends-for-2025-what-works.html

http://www.theleograph.com

#2025

Inspiring to aspire through Creative Solutions, Advertising Solutions, Digital Solutions, 360° Media Supports

14/02/2025

In India, color speaks volumes! Discover how cultural emotions shape consumer choices and why color psychology is a must for brands.

Read More: https://theleograph.blogspot.com/2025/02/the-psychology-of-colors-in-branding.html

www.theleograph.com.

Discover how color psychology influences branding in India. Learn how brands like Zomato, HDFC, and Patanjali use colors to connect with consumers.