
30/04/2025
Brands Play It Loud but Pay It Light, Leaving Music Industry in the Red
• Many companies use music in social media videos without paying proper royalties.
• This causes India’s music industry to lose ₹8,000–10,000 crore every year.
• Only 1.5% of branded videos pay royalties.
• Around 32,000 such videos are made daily.
• Independent artists lose about ₹900 crore annually due to this misuse.
• Companies often avoid paying fees by using royalty-free platforms or ignoring copyright rules.
• Experts say this practice is illegal and harms music creators.
• Stronger enforcement and awareness are needed to protect the music industry. fans