
08/07/2025
Qatari princess and mountaineer Sheikha Asma Al Thani has been appointed as Pakistan’s Brand Ambassador for Mountains and Tourism by Prime Minister Shehbaz Sharif.
The announcement follows her remarkable achievement of summiting Nanga Parbat—Pakistan’s second-highest and one of the world’s most dangerous peaks, often called the “Killer Mountain.”
Standing at 8,126 meters, Nanga Parbat tested her with black ice, falling rocks, and extreme weather. In a heartfelt message, Sheikha Asma described the climb as one of the toughest of her career, calling it a journey of fear, growth, and inner strength.