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India’s biggest FMCG player is going all-in on the creator economy — Hindustan Unilever clocked 12,000+ influencer partn...
30/06/2025

India’s biggest FMCG player is going all-in on the creator economy — Hindustan Unilever clocked 12,000+ influencer partnerships across categories last year, marking a 40% jump in influencer-led marketing spends.

From beauty to beverages, HUL is betting big on content-first storytelling to connect with digital-first consumers.

Hindustan Unilever also confirmed that 40% of its advertising budget is now dedicated to digital platforms.

For context, HUL’s total advertising expenditure stood at Rs 6,199 crore in FY2025, underlining the scale of its digital transformation.

📢 Planning to apply for a US visa?You’ll now need to share all your social media handles from the past 5 years as part o...
27/06/2025

📢 Planning to apply for a US visa?

You’ll now need to share all your social media handles from the past 5 years as part of the application process.

The US Embassy in India has made it mandatory to disclose your digital footprint—covering platforms like Instagram, Facebook, X, and even YouTube—for security vetting.

🔍 This move is part of broader efforts to strengthen background checks and assess visa applicants more comprehensively.

After journeying across 112+ countries, the OG travel creators are channelling their years of adventure into Label Bruis...
24/06/2025

After journeying across 112+ countries, the OG travel creators are channelling their years of adventure into Label Bruised Passports, a collection of backpacks, totes, passport cases & packing cubes crafted for the modern, style-first explorer.

The launch comes at a time when the influencer economy is undergoing a paradigm shift, with creators increasingly opting for long-term brand-building efforts rather than limited collaborations.



Instead of offering Hypothesis as a self-serve tech tool, OML will now integrate it into full-service influencer solutio...
23/06/2025

Instead of offering Hypothesis as a self-serve tech tool, OML will now integrate it into full-service influencer solutions — blending analytics, creative strategy & ex*****on under one roof.

📢 “We’re re-engineering our tech offering, not stepping away from it,” says Devarshi Shah, SVP & Business Head – Global Creator Network, OML.

Malini Agarwal, the founder of Miss Malini Entertainment, has announced that she is officially stepping down from her ro...
12/06/2025

Malini Agarwal, the founder of Miss Malini Entertainment, has announced that she is officially stepping down from her role of Creative Director at the Bollywood gossip venture. Sharing a post on Instagram, Agarwal said, “After years of love, laughter, and oodles of glam, I am officially moving on from my role as Creative Director at Miss Malini Entertainment to begin a whole new adventure.” 

Founded in 2008, Miss Malini Entertainment started as a personal blog and evolved into a multi-platform content company covering Bollywood, fashion, beauty, and lifestyle. In her post, she also thanked the company’s current leadership and parent group for their continued support and confirmed that the brand would continue to operate under their direction.

Miss Malini Entertainment was acquired by the Good Glamm Group in 2021. Following the acquisition, Agarwal took on the role of co-founder at the group’s influencer marketing division, Good Creator Co. Reportedly, the acquisition was done for Rs 3 crore. 

In April 2025, the platform’s ownership then shifted to Creativefuel, a digital agency, with the deal priced at Rs 6 crore. Creativefuel was founded by Nikhil Sukhramani and Tushar Sukhramani in 2018.

Agarwal started her journey into the creative field as a copywriter. She then moved on to becoming a radio DJ. She also ran a column titled “Malini Mumbai” for Mid Day. She has worked with BBC as the Asia Network Bollywood Correspondent before finally starting Miss Malini in 2008. 

A Delhi court has issued notices to YouTuber Mohak Mangal and Google LLC in a new copyright and trademark infringement l...
09/06/2025

A Delhi court has issued notices to YouTuber Mohak Mangal and Google LLC in a new copyright and trademark infringement lawsuit filed by Asian News International (ANI), the news agency. 

The suit accuses Mangal of unauthorised use of ANI’s news videos in his YouTube content, which has garnered over four million views, and seeks damages and legal remedies for alleged violations of ANI’s intellectual property rights. 

This marks the second legal action initiated by ANI against Mangal, following a defamation case filed in May 2025.

The fresh lawsuit, heard on June 9, 2025, alleged that Mangal used ANI’s copyrighted video footage without permission in his monetised YouTube videos, infringing on the agency’s trademarks and copyrighted content. 

ANI claims Mangal’s actions have caused financial harm and damaged its reputation, as his videos reportedly profited from the unauthorized use of their material. The court has scheduled a hearing to further examine the case, but no interim relief, such as an immediate injunction, was granted at this stage.

Mangal, a content creator with over 4.2 million subscribers known for his videos on social, political, and economic issues, intends to contest the claims and has sought to transfer the case. 

His legal troubles with ANI began earlier this year when he published a video titled “Dear ANI” on May 25, 2025, accusing the agency of misusing YouTube’s copyright strike system to extort creators. 

In that video, Mangal alleged that ANI demanded Rs 40 lakh to lift copyright strikes against his channel, prompting a high-profile defamation suit in which the Delhi High Court directed him to remove defamatory remarks like “hafta wasooli” (extortion) and “gunda raj” from the video.

The earlier defamation case also named comedian Kunal Kamra and AltNews co-founder Mohammed Zubair as defendants for sharing Mangal’s video on X, amplifying the allegedly defamatory content. 

The court ordered Kamra and Zubair to delete specific posts, with Mangal agreeing to edit and republish a revised version of the video after removing objectionable portions.

India’s beloved YouTuber drops exclusive BTS visuals from his upcoming horror-comedy web series, taking fans behind the ...
02/06/2025

India’s beloved YouTuber drops exclusive BTS visuals from his upcoming horror-comedy web series, taking fans behind the scenes of his most ambitious project yet.

Marking his directorial debut under his banner ACV Studios, Chanchlani plays multiple roles—writer, producer, director, and lead actor—in a format shift from short sketches to narrative-driven digital content.

Delhi Metro isn’t your next film set — it’s a public space for safe, smooth travel.With the rise of dance videos, makeup...
30/05/2025

Delhi Metro isn’t your next film set — it’s a public space for safe, smooth travel.

With the rise of dance videos, makeup tutorials, and skits disrupting daily commutes, DMRC has launched a bold campaign to say: enough is enough.

🚫 No filming inside trains
🚷 No risking safety for a few seconds of fame
✅ Commute, don’t create content

Slogans like “Metro is for travel, not trends” and “Commute Not Content” are now plastered across stations to drive the message home.

👏 Netizens are cheering the move for putting passenger comfort first. Are you with them?

Uttar Pradesh has enforced a statewide ban on photography and videography at railway stations, following the arrest of a...
30/05/2025

Uttar Pradesh has enforced a statewide ban on photography and videography at railway stations, following the arrest of a YouTuber for alleged espionage.

The accused was found recording sensitive railway infrastructure, raising national security concerns. The move aims to prevent misuse of digital content that could pose threats to public safety.

🎥 While travel vlogs and reels have become the norm, this order reminds creators to stay aware of legal boundaries—especially in high-security zones.

🔍 Do you think this is a necessary step or overreach?

Press Trust of India (PTI) has opened up affordable video licensing for YouTubers and digital creators. This announcemen...
28/05/2025

Press Trust of India (PTI) has opened up affordable video licensing for YouTubers and digital creators. 

This announcement comes on the heels of the ongoing controversy around ANI’s copyright strikes on content creators for using news clips, sparking debates on fair use and digital press freedom. 

The Delhi High Court has ordered the immediate takedown of deepfake videos falsely portraying entrepreneur and creator A...
27/05/2025

The Delhi High Court has ordered the immediate takedown of deepfake videos falsely portraying entrepreneur and creator Ankur Warikoo endorsing scam investments.

The court’s ruling follows a petition filed by Warikoo, targeting the rise of AI-generated misleading content used in fraudulent ads. Platforms like Meta, X, YouTube, Telegram, and others have been directed to remove all manipulated content featuring Warikoo’s likeness.

This is the latest in a growing list of deepfake-related lawsuits, raising urgent questions around creator protection, AI regulation, and platform responsibility.

📍A wake-up call for India’s digital ecosystem.

Nancy Tyagi, the fashion influencer who won hearts at Cannes 2024 for stitching her own gown, is back on the red carpet ...
21/05/2025

Nancy Tyagi, the fashion influencer who won hearts at Cannes 2024 for stitching her own gown, is back on the red carpet this year—but so is the controversy.

Her sequinned corset look at is now under fire after singer Neha Bhasin and fashion label The Source Bombay claimed the outfit wasn't self-stitched, but store-bought.

Bhasin’s Insta Story comparisons and The Source founder’s confirmation have sparked a wider debate: How much honesty do we expect from influencers? 🤔

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BuzzInContent.com

BuzzInContent.com is the first-ever news platform dedicated to ‘content marketing’ in India. As the name suggests, this platform will cover all the buzz in and around the content marketing space, including trends, views and case studies. BuzzInContent.com will bring out valuable inputs from the content marketing experts across the globe, their first-hand experience, key learnings and a dos and don’ts checklist for the never-ageing Content Marketers' fraternity.