18/07/2025
Ye Brands Kya Kehna Chahte Hai – Ep. 1
Featuring:
Their brand communication says:
“Homestyle, preservative-free condiments — sharing India’s culture, one jar at a time.”
And I think they fully deliver.
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Born from Niharika Bhargava’s desire to revive her grandmother’s authentic pickle tradition, what started as a passion project in Madhya Pradesh’s organic farm has now evolved into a farm-to-fork condiment brand rooted in authenticity, ethical sourcing, and community care.
Some interesting facts:
✨ Own‑grown, preservative‑free ingredients from a 400‑acre organic farm—harvested fresh, dried in the sun, and hand-crafted into pickles and chutneys.
✨ Women empowerment: partnering with 100+ tribal farmers and employing local women in production.
✨ Transparent, heritage-rich storytelling: each product is a taste of India’s childhood memories, evoking emotional connections — not just flavors.
✨ Scaling responsibly: from D2C and quick-commerce to bets on retail expansion across 1,000+ stores — all without compromising glass packaging or premium quality.
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📢 Brand Communication Score: 9/10
✅ Cultural authenticity + farm-fresh purity? Check.
✅ Community upliftment + women empowerment? Check.
✅ Heritage storytelling + modern convenience? Check.
This isn’t just a pickle brand — it’s India’s taste of home, grown with purpose and preserved with care.
